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  • Going beyond a good looking Website

    Nichehype
    publisher
    On:
    February 2, 2017 In: B2B KNOWLEDGE BASE, Branding, Featured, Nichehype
    Views: 484
     1
    You may be having a good WordPress website in place, however, the buck doesn’t stop there.

     

    What is even more important is how you are managing your website and how it optimizes itself to meet the business goals.

     

    With our 7 years of WordPress experience, we have tried to come up with key features which can power up your WordPress website and allows it to reach the next level of success. And more importantly, most of these features can be integrated without spending any additional penny.

     

    We have classified the recommendations under following sections:
    1. Visitor Engagement
    2. Web Automation
    3. Web Analytics
    4. Website Security and Back-ups

     

    For each section, we have some up with some useful plugins which will help you achieve the desired functionality.

     

    1. Visitor Engagement:

    Each visitor coming to your website is an opportunity for you to showcase your business. Hence it is quintessential to engage him to your website and get the desired action from the visitor.
    Suggested visitor engagement plugins:

     


    1


    This is one of the most awesome plugin launched in 2017.
    The plugin comes with a wide range of visitor engagement options. Right from push notifications, product promotion notification, survey forms to exit intent pop-ups.
    How it adds value:
    • Multiple engagement features
    • Free for businesses with less traffic volume
    • Brings latest engagement features like web notifications and surveys


    2


    Chat systems have become vital for almost all online service providers.
    It not only leads to better engagement but also increases your organizations’ customer satisfaction ratio.
    How it adds value:
    • Highly Customizable: Customize the chat widget to your websites’ branding
    • Optimized for Mobile: Allows easy engagement with mobile-based visitors
    • Multi-lingual: Supports more than 40 languages
    • Proactive chat features: Triggers to reach your visitors in an automated manner leading to more engagement

     


    3


    This is one of the must have plugins for internet marketers. It has a wide range of features which can double up your visitor engagement with minimal efforts.
    How it adds value:
    • Customizable social sharing
    • Engaging pop-ups with multiple setup logics
    • Analytics enabled to track performance
    • Free to use

     

    2. Web Automation:

    Web automation is a wide term and can be referred for multiple purposes. Automation has become critical to scale up your businesses’ performance. Right from subscription to cross-selling automation can help you serve your target audience in a prompt manner and saving you time for essential business activities. In this article, our focus is to cover specific areas of automation only. Thus listing specific automation plugins.
    Suggested Plugins:

     


    4

    As the name suggests this plugin expands the functionality of Woocommerce powered stores. Automation is the key for a successful e-commerce store. This is an extensive plugin which can push the sales up and performs a lot of essential tasks on its own. This is not a free plugin but is worth more than what it costs.
    How it adds value:
    • Abandoned Cart Visitors: Send auto-reminders who have left the shopping process in the mid. Allows you to set reminders at defined intervals
    • Wooing inactive customers: Provide special offers and reminders to inactive customers
    • Personalized Coupons: Allows to generate personalized coupons improving the user experience
    • Sale notifications on wishlist items: Sends update to visitors when their wishlist product opens for sale
    Comes with many more features to enhance the growth of youwoocommerce portal.

     


    5

    Getresponse is a powerful marketing platform which comes with multiple offerings. We would focus on its marketing automation feature which can be integrated with WordPress integration plugin.
    How it adds value:
    • Create automated marketing campaigns based on user actions
    • Allows you to create customer journey based workflows, which enables emails on relevant triggers
    • Comes with built-in analytics
    • Can be integrated with your woocommerce based store

    3. Web Analytics:

    Most of us are already using Google analytics and are aware of the data which it generates based on your website traffic. In this article, we will look into analytic tools which allow you to take a more informed decision based on the analysis provided beyond what Google analytics provides.

     


    6


    At the agency, we are fascinated by the features this platform brings to its users. Hotjar continues to impress us with the new generation tracking analytics.
    How it adds value:
    • Heatmaps and beyond: This plugin not only creates heatmap based on user interaction on your website but is also capable of actual recordings of the visitor interaction on your website. This is a feature to look out for
    • Conversion funnel enabled: Allows you to track the visitor journey and at which steps they drop out
    • Feedback polls and surveys: Allows you to create polls/ surveys and get the feedback from the visitors


    7


    Very popular and extensive plugin for web analytics. This plugin is one of the first one to introduce heatmaps and thus taking the analytics to a new level.
    How it adds value:
    • Scroll map: Represents the data which shares the level of scroll visitors are makingon the pages
    • Heatmaps: This tool also generates heatmaps representing user actions
    • Overlay map: It tracks the number of clicks on each web element thus allowing you to manage the key clickable sections effectively

     

    4. Website Security and Back-ups:

    Unfortunately, many of the website owners miss out on this action area due to lack of awareness and limited vision. WordPress community has grown substantially and plugins to provide security to your website have also grown. Hence you can now make your website bullet proof with just few clicks.
    Suggested plugins:

     


    8


    Very simple and powerful backup tool.
    How it adds value:
    • Free of cost: This is a free plugin (comes with paid pro version as well)
    • Complete backup: Free version allows complete backup including plugins, database, theme files. Hence with one click complete backup can be taken
    • Restore logic: One-click restore to any of the previously saved backup version
    • External backup: Even with the free version you can take backups on external storage platforms like Google drive, Dropbox and other platforms


    9


    The plugin has its reputation for providing more than 30+ ways to protect your WordPress website.
    How it adds value:
    • Comes with free and paid version
    • Brute force protection
    • Two-factor authentication and blocking of IP on multiple incorrect login attempts
    We hope this article helped you with some knowledge worth implementing and expanded the capabilities which WordPress can offer.
    If you liked the article, please feel free to like/ share this. Also, please feel free put your comments below.
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  • Website Conversion: Here are 34 quick tips!

    Nichehype
    publisher
    On:
    January 29, 2017 In: B2B KNOWLEDGE BASE, Nichehype
    Views: 561
     Like
    website Conversion is one of the major factors that states the success of your online business marketing strategy.

    Getting the visitors to your site is great, but if those visitors don’t convert, it is useless!

    The goal of any website is that a visitor takes some action on the site.

    Conversions can be in any of the forms, whether it is:

    • Signing up for
    • Buying a product
    • Filling out a contact form
    • Registering for a webinar
    • Downloading an E-book

    All that matters is how many visitors convert or how many times your on-site users convert.

    Let’s see how we can calculate the website conversion rates in simple terms it goes like this:

    Website Conversion Rate = Desired actions/  Visits

    The conversion rate calculation looks too simple, but getting it work is not that simple, there are countless factors that decide whether a visitor converts or not.

    Website design is one of the major conversion optimization parameters, but once you are good with the aesthetics of your website, there are other essential conversions factors that play a vital role in the growth of your business revenue.

    Let’s look into some tips and tricks that will help you increase the number of conversions to your site.

     

    1Put in strong call to action (CTA) panels

    Let your users know what you want them to do next, fill up a form, click a button, register for a seminar or order a product, let it all be easy and exact.

    Let the CTA stand out, let it be clean and unique at the same time.

    Use tangible action verbs!

    2Don’t forget to use the Sticky bar

    Websites with sticky bar tend to convert better. Sticky bars are slim and non-obtrusive; they provide relevant buzz for visitors to take action. They are easy to integrate and can be used for any website looking for leads.

    3Short forms make a huge impact

    The lesser the number of form fields are, the more are the sign ups. Ask for little!

    Don’t complicate, let it be exact and quick.

    Let the process complete in less than 30 seconds and it is all good.

    4Bring credibility to the website

     Testimonials and reviews speak a lot about you, these are the major trust factors, especially when it comes to new users.

    Big brand affiliations, feedbacks, badges or any third party reviews are going to keep up the trust. Always provide a social proof.

    You can also consider offering guarantee on your product or no questions asked refund policy, you know it kind of relieves the customer.

    5Do not let your web design go overboard

    Keep it simple and eye appealing. Avoid the flashy stuff.

    Use high-res professional images with soft and elegant colors.

    Avoid too much of the content, let it be clean and readable with enough blank spaces.

    6Let your headline be strong and effective

     The headline is perhaps the most important element that can either make it or break it!

    Your product or offer should seem as compelling as possible with just a handful of words.

    Let your headline make a clear value proposition, let it be concise and strong. Let the user not only know what you have to offer to them but also let them know why are you the best to offer it.

    7Product features have a role

    List the product features or the services in a straightforward manner, let it all be transparent.

    Use honest bullet points, let the potential customers know how your product or services can provide them with a solution to their problems.

    8Keep it visual, humanize your product or services.

    Customers prefer visual stuff over written words, visual makes it easier to sell after all sight is the strongest sense!

    Include a simple video to demonstrate what the product or the service is about and how it works.

    9Create dedicated landing pages

    Landing pages can dramatically increase the lead conversions ratio.

    Landing pages are specifically for one particular purpose that gets the visitor to take one specific action without any distraction.

    Involve into A/B testing to figure out what works the best.

    10Keep a separate mobile version

    People want it all on their fingertips, and when it comes to the web they want quick access to it.

    The faster they get the product or the service information the more likely they are to convert.

    Moreover, having a mobile version is also good for SEO.

    11Use High quality images

    Like it goes without saying, the visuals are more appealing and convincing!

    Use high quality images which are not too flamboyant or flashy, let be simple and elegant.

    12Chat tool might be a good idea

    The potential customers might have questions and being there live to answer them and alleviate any concerns they have can add up to the conversions.

    Let the visitor get answers to all his questions.

    13Privacy statements on opt-in forms

    A privacy policy will convince the visitor that the information he shares is going to be confidential and will only be used for business purpose.

    Let them know, you will never spam their inboxes!

    Trust and credibility are the keys.

    14Let the navigation flow be easy

    Remove the distractions, let the process be smooth and easy going without any glitches in it.

    Try not to confuse the customer.

    15Exclude registration process when buying a product

    Ensure minimum road blocks to checkout, offer your users a one-time express checkout.

    Make it easy for the buyers who are not your members.

    16Keep an eye on the site load speed

     If your site tends to load slowly, it’s here where the visitor will either explore further or part their way from the site.

    To be under the safe criteria, your site should load in less than 3 seconds.

    Make sure you at least pre-load the most relevant and significant information to keep your users engaged.

    17Check your website’s accessibility

    Let your website be accessible to anybody and on any device.

    There are various devices available these days and hence it is really important for your site to be highly device compatible.

    18Offer multiple payment options

    Not everyone uses PayPal, give them options, let them pay the way they’d like to.

    You have Stripe, Amazon payments and more.

    19Keep track of your visitors’ actions

    Once you know what the users are doing on your site, you can better define on the improvements your website might require.

    If they are looking for a specific product continuously, you can work on the presentation of that product. Let it appear a bit more prominently.

    Once you know what they want, just give it to them.

    20Speak about benefits

    Don’t only talk about what you do, talk about why the customer would need your service or product.

    Focus on just portraying your business benefits and how is it going to be a solution for your prospects.

    21Let the visitors see your subscriber or social media follower counts

    These terms tend to provide social proof and helps build up a trust factor, hence increasing conversions.

    22Let each page have a goal

    Focus on having a goal for every page on your website that way every page on your website will get you noticed.

    One strong message can get you a lot of conversions.

    23Bounce rates are not the majors

    Bounce rates don’t matter as long as your conversion rates are up.

    They might not actually affect your business revenue.

    24Optimize for revenue and not conversions

    Better conversions don’t always happen to generate more revenue.

    Even if you double the product price, but your conversions, reduce to 20%, you still generate a good amount of revenue!

    25Don’t be afraid of making drastic changes

    It’s good sometimes to keep on trying something that is radically different.

    May be it a different styling or design, small tweaks won’t affect much on your conversions.

    26Let your ideas be yours

    It isn’t necessary what works for one company might also work for you.

    Keep testing and keep checking what idea and  tactics are helping your online business to grow.

    27Ensure TRUST badges or the BBB Seal

    When it comes to payment online, people tend to avoid it as entering their card details, this leads them to end up not buying the products.

    28Guide your visitors with directional cues

    Always make it easy for the visitor to locate the most important on-page element.

    Use of arrows or other visual cues might help!

    29Let every page on your website have CTA’s

    Every page that is visited on your website should include a CTA, your visitor should know what are they supposed to do next.

    30Never give up on testing your site

    Testing a website is really important in order to keep up with the conversion optimization.

    Try all the possible testing options like from small change to a specific element to introducing a completely different layout, keep checking on what is actually working!

    A website should always be tested for improvements on a daily basis.

    31Let your checkout process talk

    If your checkout process has several steps, you can put up a progress indicator so that the user knows which steps are remaining and what has to be done next.

    32Include bread crumbs

    Let the people know where they are on your site. If it’s a secondary navigation scheme.

    The visitors won’t feel lost on your site, breadcrumbs will help the visitors find their way back.

    33Take advantage of the error pages

    Don’t just give them the 404 error instead direct them to most recent or relevant content.

    Keeping a track on your conversions is really important for a mere reason, it lets you measure your business profitability and at the same time helps you predict the future success or determine the stuff that isn’t working.

    Conversion optimization, well, we do a lot of it! Connect with us, we can help you with this.

    Got some more tips to share? Jot them down!

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  • Goal Settings & Google Analytics

    Nichehype
    publisher
    On:
    January 29, 2017 In: B2B KNOWLEDGE BASE
    Views: 344
     Like
    Tracking your visitors and their page view stats to see how much traffic you are getting,  how much each source is driving to your website, which part of your site are they visiting, and for how long are they staying on your site, all of this is really important.

    But what’s more important is how it is helping your business, is it providing a meaningful outcome?

    You need to make sure that all the analysis you perform is actually providing value to your business.

    All of us in this web marketing world are aware of the most trending visitor tracking method, Google Analytics. But are we taking the most out of it and in the right manner??

    Well, I am sure you got to rethink while you answer this question.

    Come, let’s try and analyze.

    We are already familiar with a lot of website tracking metrics, let’s list them down:

    • Leads
    • Sign Ups/Account creations
    • News Letter Sign Ups
    • E-book Downloads
    • Trial Sign-Ups

    So these are the metrics that you should be tracking….Right…! But we are still just the half way.

    How do we do this? I know the answer…of course using Google Analytics.

    The question should be something like…How do you do it using Google Analytics??

    Let’s elaborate this…

    Google Analytics tool is an amazing tool if it is properly used, what I mean is, we need to make some additional setups that would let the Google analytics tracker speak up about your business.

    How would you do that? You have to tell Google Analytics to keep track of what’s critical to your business.

    You do this by setting up goals!

    You must be wondering on Why Should you setup goals?

    Goals are an enormous amount of extra but valuable information which lets you track if your visitors are acting the way you want them to over your website, and that’s what would benefit you.

    When you set goals, you have some goal set up options like:

    1Using a Goal Template

    • Preexisting goal templates by Google helps you set actionable goals that meet standard business objectives.
    • Every template is based on a specific industry.
    • The template lets you edit any of the fields if required.

    2Creating a Custom Goal.

    • With custom goal setup, you can build a goal that best suits your business objectives, the choice is all ours!

    Google Analytics provides you 4 custom goal set up options:

    1. Destination Goal
    • If you want to treat a specific page view or say a specific Url as a conversion point, set up the destination goal.
    • Allows you to make a goal for people always ending up on a certain page.
    • This type of goal can be ideal for Thank you pages, confirmation pages or say a PDF

    Destination goal set up comes with a special term or an option named as Funnel.

    Let’s dig a bit deeper on this…

    A Goal Funnel allows you to see exactly how many people move through each step of your marketing process.

    Making it more generic, Let me put it this way:

    The process people go through to buy one of your products or to sign up for your newsletter.

    Let’s visualize an example:

    Funnel analysis

     

    A funnel lets you know of how many visitors abandoned your funnel at each step so that you know which pages on your website need to be fixed or improvised. You have the percentages and the overall funnel conversion rate on hand to make the necessary improvisations.

    1Visit Duration Goals

    • If you want to track the visitors who have spent more than the amount of time you had defined set.
    • This type of goal is more useful to sites that provide on the spot help to customers with their queries.

    2Page Visit Goals

    • This type of goal tracks the number of pages each visitor visits before they end up leaving your website page.
    • If the number of page views you have set up meets, it indicates a goal completion.

    3Event Goals

    • This in one of the most complicated yet fruitful goals with better outcomes.
    • You need to setup events and later select any event as a goal.
    • You need to be a bit handy with coding…yeah…something like JavaScript!
    • You can just track anything using google analytics events:
    • Downloads
    • External Links
    • Social Media Buttons
    • Time Spent watching videos
    • Widgets usage

    Your visitors interacting with any of these can be tracked.

    All of the Tracking and Goal set up stuff would seem quite confusing at the start, but once you’re through you see your business objectives turning into success.

    Google Analytics is waiting to help you track the progress of your business.

    All you need to do is just set up a Goal.

    Set them up….Not sure how to start…??No worries, Come to us!

    Others…Got some cool goals set up yourself using Google Analytics??Or you have some useful insights to share?? You can share them in the comments below.

     

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  • Small Businesses: Best Web Design Practices

    Nichehype
    publisher
    On:
    January 29, 2017 In: B2B KNOWLEDGE BASE
    Views: 249
     1

    Small business or big..A website can be an asset to any business if, not an asset but it’s definitely a necessity. It houses important information about you and your business moreover, your customers expect you to have one.

    These days it’s very important for any type of business to have a website, you might be in a wrong notion that a Facebook page or a bit of content on twitter can do it all for your business growth.

    But the only and the proper way to promote your business is by creating a digital home for you where you can engage and connect with your audience and potential customers.

    Your website acts as a media between you and your audience, it lets them determine if they want to do business with you.

    Well, that’s for Newbies! No, wait this applies even to the established businesses.

    Although, you are a well-known business in the market with a solid customer base, a website is a surefire way to attract new customers into your business services. Moreover, people surf the internet to find a solution to any of their problems.

    But is your website a potential problem solver for your customers?

    Is it the looking the way the audience want it to be??Is it answering the solution to their problems? Does it look simple and clean at the same time? Is it well showcasing your business?

    Well! Well! I know you must be looking for an answer all of these questions…Only thing you need to do is come up with a website that creates a connect and well portrays your business.

    The only thing you need to do is come up with a website that creates a connect and well portrays your business.

    This might vary from industry to industry, like if you are a web agency, your website should be able to portray your web skills along with credibility-the ability to be found.

    Let look on to some must-haves and some best practices that any type of industry or any type of business can follow…Be it small or a big business.

    Here’s how you can come up with an awesome website:

    1Clean, fresh and Unique

    Let the design be clean with great color and contrasts along with nice and soothing fonts, which could grab the attention of your audience.

    Lots of white space well balanced with the selected colors and fonts.

    Use elegant yet stunning images and visual elements that talk about your services.

    Remember, too much of anything, can probably put you down!

    Using design patterns that users are comfortable with can help them ease into your website.

    You need to get yourself recognized, so you gotta be unique.

    2Simple and easy to interact with

    Let your user interface be designed from the user experience angle, let the user play with the flow.

    Keep a straight focus on the most important elements maintains a consistency throughout the design.

    Navigation should be simple and retained throughout.

    Your website needs to be such that guides the user of where they are and where they need to go.

    3Let it be all for your audience

     First, get to know your audience, it goes without saying that most important insight into design decisions should be taken from the user’s perspective.

    All you need to do is do some research on your target audience. You have to have a clear picture of what things needs to put up on your site that will bring people.

    You can check on the competitors, well that’s not bad, you just need to gather some insights for your business.

    At first sight, your website should be able to reflect your business to your audience.

    4Let your website speak on your behalf: Interactive Content

     Don’t test the audiences patience level, by putting too much of a reading activity over the site.

    Research says, users typically read only 28% of the words during an average visit.

    Don’t overload your site with too much of content it leads to poor user experience. Keep it limited.

    Let the content be limited, but rich and well presented.

    Make use of the formatting facilities, use head tags, relevant keyword highlights, and bullet points. Be careful, don’t overdo it.

    Well organize your content.

    5Let it be responsive, Let your site be visible to every user on the globe

    Responsive websites are great performers. They are always available to the audience on the go.

    May it be information or solution to a problem, everything needs to be there on your finger tip.

    Mobile devices are accounting for an increase in web traffic and hence you must have a mobile version up for your website.

    A website should be flexible with the variety of devices and screen sizes.

    6Let your brand be trusted and believed

    Nothing is more important than being visible on search. Your audience need to find you…right?

    Not being seen on the search engines is one of the fastest ways of losing credibility for your business.

    Indulge into optimizing your search ratio. Let SEO be a part of your web strategy.

    There are many aspects to SEO success from the words on your page to a perfect site structure.

    You need to invest some of your time into getting your site SEO friendly.

    Well, that looks something big but, what it all says is, may it be a small or a big business having a website is a great way to convey important information to your customers.

    You need not worry how are you going to get it done for your business, we are right here to build that gap for your business!

    Do you have some extra web design tips you’d like to share or is there something that you would like to discuss or something similar? Let us know in the comments below!

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  • Web design trends that have been on the charts in the year 2017

    Nichehype
    publisher
    On:
    March 27, 2017 In: B2B KNOWLEDGE BASE
    Views: 270
     Like

    New Year! New Web design practices.

    With every New Year, new web design forces come into the picture and they spread like wildfire over the internet. Web design era thrives to come up with something new at all times.

    All the design firms tend to incorporate the latest trends that come up, stick to them until it becomes ubiquitous, and start looking for the next big thing that is going to cover the design market.

    Web sites these days follow a very different design trend than they were following a year ago, and why not, it helps you stay ahead of the competition and lets you meet your client’s expectations.

    Don’t forget, a trend does not always mean that it should be “new”. It might happen that you follow the same design trend for some upcoming years because that design has won its place in the design trends list.

    Let’s talk out the web design trends who have made the charts this year:

    1Micro interactions

    These kind of interactions are crucial for mobile app design, they guide users how to work with the system.

    It shows the user that their action performed was accepted, it guides the user on how to interact with the site.

    2Card design trend

    Organizing the most relevant information into pieces within a single container.

    Card layouts are easy to recognize and understand without explanation.

    It’s the One Card, One click, multiple colors concept

    3Minimal Design

    Keeping away the distractions and artfully displaying the content, making it visually appealing.

    4Flat Designs

    A finished design that well portrays the functionality when projected with just 2 dimensions.

    Flat visuals lead to quick loading time.

    5Rich Animations

    A lively illustration that creates an engaging experience.

    Animations enhance long scrolling and navigation functionalities that make learnability more intuitive.

    6Typography

    It is the art and technique of conveying a message in impressive and attention grabbing form.

    It conveys the feelings and keeps the people reading.

    7Vibrant Colors

    Color has a direct effect on our emotions, it can affect our choice of whether to buy a product or not.

    The minimalist approach to color has been in the trend.

    8Long Scrolling

    Scrolling has replaced the page-by-page navigation standard.

    Long scrolling promotes interaction. It lets engage users by its storytelling potential.

    Its works well on mobile screens as small touch devices mean more scrolling, and scrolling well works with touch controls.

    9HD Visuals

    Fascinating videos, potent photography, and rich graphics are all getting on the new design trend and are significantly increasing time on site.

    Users with HD devices expect it.

    10Illustrations

    Illustrations establish a stronger connection with the site visuals, it activates the viewers’ imagination power.

    Interacting through visuals.

    Well, these are some of the trending web design techniques that have been prevailing throughout the year.

    Staying up with the latest design trends is good but sacrificing the best design practices in order to follow the new design trends, can result in worse user experience.

    Never follow a trend just because it looks great, apply it to your design standards only if it actually benefits your users.

    Let’s look into some of the design factors you shouldn’t give up in favor of trendiness

    1Let conversions be the deciding factor

    Let not your design trend overshadow your conversions, keep a check if the new design or other alternatives are returning your visitors or customers.

    Always keep a tool at your disposal to optimize conversions.

    Considering Numbers and statistics over designs might sound strange, but trust me you will reward your site with higher rated of engagement.

    2Indulge into putting up CTA’s

    CTA’s maximize your returns. So just never give up on them!

    Steer away from such CTA designs that make you look less visible, consider the color, size and shape of your CTA, let it shine out.

    Let then be seen close to the key spots like on somewhere close to the navigation bar or top of the screen.

    3Let Search Boxes be there

    Let anything and everything be available easily when visitors search through your website.

    Search boxes need to remain visible, easily identifiable, and usable.

    You might be wondering a small site will not need it, trust me this is one of the most expected features regardless the size of your website.

    A visitor does not want to visit every page, they want everything just on a click.

    A simple search box, it need not be splashy or unique.

    4Create user friendly shopping carts

    If you want your visitors to shop from your site let your e-shopping bag be interactive and user-friendly.

    May it be a reminder to check out, availability of a product or addition of a product.

    Try to use visual icons as far as possible, let it be easily identifiable.

    5Informative: Maintenance and Error pages

    Sometimes your website may go under maintenance or for some reasons, it might lead to error in loading a page.

    Let the users know this.

    Put up a simple headline that says it all, try to put in some extra information regarding what exactly happened or make it easy for them to go back to your main site.

    Let it be informative and at the same time good looking, something that portrays your design skills.

    6Impressive looking Content is the key

    Use the right font style that can really tie a design together.

    Make it readable and easily noticeable.

    Let your font be light-hearted and engaging.

    Don’t lose visual appeal over substance. Design your website keeping the usability factors in mind.

    Design trends come and go, but customer experience stays.

    We do it smartly, keeping in mind both the trends and the usability factors.

    Do you also have some amazing design aspects that have kept you up with your conversions, in spite of not following the current design trends? Do Share with us!

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  • Best Practices of Effective Website Performance Measurement

    Nichehype
    publisher
    On:
    January 29, 2017 In: B2B KNOWLEDGE BASE, COOKING FOR BLOGGERS, Nichehype
    Views: 330
     Like
    When marketing your brand online, you actually need to have a website that attracts and converts new customers, and to make this happen, you need to measure the website performance.

    Like if you look back and analyze for how your website is doing? We all go a bit shaky while answering this. Again, if you are not measuring its performance at all, trust me, you won’t be able to answer this question.

    Measuring a websites performance can be tricky yet useful to a great extent. As it is said, one can improve his website by measuring its failures, not just its successes.

    You need to understand specifically what you are measuring, why you are measuring it and how you can improve once you have the measurements.

    It goes without saying, you won’t be able to measure if you don’t know what to measure. A websites performance can be well measured once you establish a clear and a measurable goal.

    Defining a goal for your website lets you create a measurable metric which can be analyzed to check if you are getting the desirable results.

    Set Up Goals

    Make sure you are setting up realistic and measurable goals, Trust me setting up goals is going to help you a lot.

    The progress of your goals and their success keeps you motivated and focused on you business aims.

    Track your goals and objectives

    All set with your goal? Now it’s time to track the progress.

    You need to keep a close eye on what happens online that reflect the success or failure of the goals you have set for your business.

    You need to match your websites performance actions to the goals you have set.

    Don’t just rely on default information obtained from website traffic reports, the number of visitors or the number of leads, sometimes they are just numbers and not your websites progress reports.

    Yeah…You heard it right! Try to dig deeper on what these figures are actually telling you…

    Like the website traffic and the leads generated might be good in numbers but is it actually getting you the right type of visitors and qualified leads? The problem here is these figures don’t accurately represent the effectiveness of your website.

    What should you look for is, are your website visitors acting the way you want them to? Do their website actions relate to your business goals?

    For example, as an employee working at a web agency, I would want people or say freelancers or B2B audiences to fill in my contact forms and get in touch with me for business and to achieve this what processes  have I defined, is actually going to reflect my websites success.

    Here we trying to connect the actions performed on your website to exactly what your business outcome should be.

    Being a Web services offeror, you need to be thorough with the wants of your stakeholders.

    Once you are thorough with this, you will be able to provide them with the right analysis report which would help them realize the progress that they are making towards their business goals.

    Every time we tried working this way, we hit the target! You should definitely try us out! I am sure you won’t be disappointed at all!

    You can share in the comments the interesting analytics insights that worked well for your business, After all, the more you share the more you know!

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  • Things you must know about Genesis framework

    Nichehype
    publisher
    On:
    September 16, 2016 In: B2B KNOWLEDGE BASE, Buzzing, Knowledge Base
    Views: 260
     Like

    Genesis framework is a focused approach where you spend less time to work things out! Packed up with advantages which helps you keep up your presence online.

    Genesis framework with a child theme, makes a genesis theme work. Framework holds the basic layout of the whole design and functionality of the theme, while child theme lets you decorate your website so that you could make it visually awesome!

    Genesis allows you to upgrade your design without screwing up any of your past customization, and that’s the easy way out!

    Genesis Framework has a lot of reasons to be known, we have the best experiences jotted down for you:

    1Built-in SEO features with dedicated plug-ins

    The framework comes in with great built in features like multiple layouts, custom body post classes for each post, breadcrumbs, and tons of other cool features.

    In-built SEO settings

    The framework has a built-in SEO feature that is thoroughly optimized with all the latest SEO standards.

    That isn’t all! We have more.

    Genesis Framework not only provides us with genesis plug-ins but it also lets us use the all-time working WordPress plugins that someone has already created for you, feeling lucky?!

    Genesis framework comes with already included features that require outside plugins on other themes

    What’s in your favor?

    When you spec your site, I am sure SEO is a must-have on your list.

    Need some WordPress Plugins onto your framework?

    Genesis, has it all

    2Highly customizable, Professional Themes for Everyone.

    Huge Resources

    A Large collection of responsive child themes for any type of website which are HTML5-compatible, beautifully designed and highly customizable. They have designed almost every theme for any device.

    Customizable child themes

    Genesis has professional and unique child themes with amazing customizable visuals that look great on all screen sizes. Complete customization in your hands!

    What’s in your favor?

    Genesis child themes helps our clients identify the functionalities they require for their website. Even before, you get started on your work, Genesis child themes enables your client to visualize the user experience his customers would be able to obtain.

    Moreover, if your client ever needs a site with XYZ features, you already have a list of themes to choose from. Isn’t that great!

    What’s cooler is:

    We can add any options we need, and nothing is forced on to us. Anything you see can be moved, changed, deleted or reconfigured, it does it the way you want it to be!

               That’s exactly what are looking for right?!

    3Security with support.

    Rock Solid Security!

    The Genesis Framework is well coded with clean and secure codes to enhance maximum benefits. From a security standpoint, Genesis comes down with the best WordPress security practices.

    Running into problems?

    The Genesis Framework is a thriving niche within the larger WordPress community. Genesis users and developers are just a tweet or forum post away, the ability to tap this network is like having your own extended support team

    Genesis is truly the most versatile framework out there, with a huge community of professionals.

    What’s in your favor?

    Access to unlimited support, signifies that your site will always be up and would be running the way you want it to be. The control is in your hands!

    Moreover, you are always backed up with an excellent support team by just raising a ticket. You will always find someone to help you, no matter what.

    So, your website goes safe and secure over the web with the help of an amazing back up support team!

    4Optimized Speed

    It’s quick

    Genesis Framework comes with lightweight code design to increase your site speed and performance. As we know, Speed is one of the major part of your website, an ideal website should open up within no time.

    First impression, happens to be the last impression!!

    Yes, that’s completely true.

    When your customer first visits your site, he wants everything to show up in no time, if it gets delayed a customer does not indulge in engaging with you, he already has another option next door.

    How does it benefit you?

    Genesis is optimized for speed, the moment you click you have it right in front of you, which brings in more engaging visitors to your site.

    That is what you want!!

    5Less development time = Happy Clients

    Simple and Apt

    Genesis Framework makes it easy to focus on design, usability, and information architecture with great user experience.

    The Genesis Framework comes right “out-of-the-box” with powerful SEO options, advanced custom widgets, security and a lot of other useful features, which means it comes with less development time for you .i.e. more done in less time, with lower costs for your clients, and hence, It’s a Win-win!

                What’s in store for you?

                Everything, just a click away!

    Genesis can do anything. From basic customizations to any configurations, you site can do exactly what you want within no time!

    It’s all quick!

    And this gives you a satisfied client.

    Happy CLIENT…Happy YOU!

    Conclusion:

    For a quality WordPress theme framework, Genesis framework is an excellent choice, powerful in terms of customization and versatility, with huge resources. Nothing is over complicated and the system looks easy and interactive.

    Once you get used to it, you are good to go a long way with it!

    Save time!

    Lowers cost!

    Always find someone at your rescue, no matter what.

    What else do we need? 🙂

    Try it out!!

    You will feel like you’ve made a right decision!

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  • Our approach to website design

    Nichehype
    publisher
    On:
    September 16, 2016 In: B2B KNOWLEDGE BASE, Buzzing, Knowledge Base
    Views: 236
     Like

    Every project is unique in its own way, but the procedure goes almost the similar way…but to us what’s unique is:

    Your goals!

    Your requirements!

    More importantly, What YOU value!

    When we involve with you, we make sure you are at the top of our priority list.

    From web designing to making your website go live we do it all, not only this we provide after support, We Believe in long term engagement.

    We foresee and avoid hurdles by working smart at the onset and all the way long!

    We help you extend your goals!

    So let’s see how we do it:

    1We investigate your sector: Research, communicate and understand

    We get to know your business inside and out.

    Goals and constraints, hopes for the future target audience, your aesthetic preference and more!

                We research on your business sector and your competitors, doing this helps us identify what should be the strategy that we should follow in order to fulfill your business objectives.

    We make it a point that we take up a compelling strategy that makes your business outstanding!!

    We now have the action Plan ready!

    2WordPress is our favorite!

    If in case the client has no prerequisites, we recommend them with the best! And WordPress stands up here.

    Our team specializes with every feature of WordPress.(We have other favorites too)

    But what’s more is, the owner can make most of the changes he needs to, on his own, the website management is all in your hands. You rule! And if needed we are always there for your assistance!

    3We have the ideas right here, now we start designing!

                First, we design a sample for you, your satisfaction is our major concern! Our aim is to design a simple, visually appealing and a usable website that suits your business.

    From logos, colors, fonts…We look onto the complete presentation, keeping your requirements in mind.

    Generally, we come up with 2-3 working directions, then share and refine. We keep the process transparent by sharing sketches for your satisfaction.

    We are always looking forward to your inputs/suggestions.

    On approval, we move on to designing other distinct inner pages of the site, we do not have the web functionality yet, we just have the aesthetics!

    4Finally, Building you a website functionality

    Here our development team translates your approved designs into code, we call it the “development phase”.

    Development time varies on the scope of the project, but the rest is assured!

    Our projects managers and developers keep you updated on what’s going on! And are always available to answer any questions you have.

    Voila! Your website is soon going to function.

    5Review time!!

    We build all our websites on a demo server so, that we could test it live (don’t worry your site is secure)

    We look for glitches (well, they are rare!!)

    We test them on a variety of platforms and browsers and make sure if all’s well!

    Quality is assured!

    6Going Live!

    Finally!!

    You are ready to hit ‘GO’.

    You are now online!!

    We have the necessary set ups made for you, from Sign-Up’s to newsletters to website tracking, all is done for you!

    Your website is already tracking your website traffic….thanks to google Analytics!

    7Once you are live, we indulge into looking on to the growth phase.

    Well, working websites convey a sense of growth and timeliness!

    We are with you throughout, we help you with a plan where your websites stay UP with the current market demands. This involves updates and stuff that keeps you up on the market

    The end is the new beginning!

    Conclusion:

    We are always around for any support you need, or to discuss your next big thing!

    As we believe, a project is never truly done, they are the results that take it into the right direction.

    Come share it with us, and let’s make it big together!!

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  • Marketing for Small Business

    Nichehype
    publisher
    On:
    January 28, 2017 In: B2B KNOWLEDGE BASE, Branding, Buzzing, Knowledge Base, Nichehype
    Views: 292
     Like

    Being clever with marketing guarantees the success of your business.

    Online marketing is the powerful media to market your business. Most of the large corporations have also utilized online marketing strategy to take their success to the next level. Thus, it is logical if small businesses also take up the online marketing approach and achieve the benefits that it has to offer.

    Small businesses if follow the right marketing tactics they need not limit themselves to a smaller consumer audience and in order to overcome this, one needs to market his business online.

    Your online presence can have a very broad reach and if more efforts well put, it can spread awareness on your brand and gain you more customers.

    Let’s look into the steps of how you can start building your online presence.

    1Strategize on your goals

    Understand your business goals well, as you start to build and grow your online presence you need to continuously keep tracking if your online efforts are helping you grow towards your business goal.

    Make sure that what you are doing online is helping you take a step forward towards success.

    Build your presence strategically so that it helps your overall business goals.

    2Build a solid platform

    Every small business has its website as the base for his business. Your base needs to be solid and engaging.

    Your website is your first impression for your audience, it should be easy to use and should convey clearly on what your business has to offer, and what falls in benefit to the visitors.

    Don’t forget SEO, it’s a great resource.

    There’s a lot more that goes into building a solid platform, make sure you get it all covered! 

    3Keep Optimizing and improving

    It’s never going to be perfect so you need to continuously look for ways to improve and optimize.

    Keep improvising your content and your offerings, keep doing it until you’re able to reach your goals.

    Keep walking with the market trends!

    4Provide consistent value

    Always look forward to provide a consistent value to your audience. Whatever form it may be in, make sure it’s consistent and valuable, this will help you gain credibility in your niche, this is really important for your online growth.

    It will help not only help you build relationships with your audience, but also with others in your industry.

    5Be social

    Being social doesn’t mean you need to be present on all the social media platforms but you should at least be present on some platforms.

    Be regular with your social media channels, keep it updated!

    It is a great marketing tool to gain you your audience!

    6Build relationships

    If no one knows you, they won’t be looking for you. So you need to be seen!

    The best way to draw people into your world is finding a group or a community that shares the same interests or runs a similar business in your niche.

    Be an active member, don’t overdo it! Let your relationships get strong.

    You can start to share your content over time!

    Online presence has a huge potential to get you and your business known through various channels, you need not be present everywhere over the web but you do have to be present somewhere.

    Building a strong online presence: Here are some ways you could follow

    1Reach out to your audience through Social media

    Social Media is one of the trending mediums that lets you reach and connect with a seemingly huge number of audience.

    Here’s how you can use social media:

    Create your profiles on a couple of sites and ensure it is updated regularly, be active!

    Don’t just advertise yourself, but also share the content your potential customers or audience are interested in, Make your business more visible.

    Try and promote your products and services through paid services, as they are extremely cost effective for small business.

    2Email Marketing 

    Email still continues to be the primary mode of communication, and also one of the primary marketing media.

    You can use email marketing to promote your business:

    Let your website and blogs have the email-opt-in facility so that the interested users could sign up and take advantage of the features.

    Signing up should not frustrate the users so keep short and simple.

    Provide special offers to the subscribers, this will increase your fanbase.

    Make sure you make the content and presentation of your email catchy and appealing.

    3Running a business blog

    Running up a business blog is an innovative way to share your content with your audience.

    Businesses who run and manage their blogs are likely to generate more leads.

    Quality content is imperative for your blog business to be successful.

    Let blogging be one of the priorities!

    4Derive the maximum benefits out of your website

    Make sure your website has a captivating design and the call to actions are clearly visible. Customers should be able to navigate through your website easily.

    Invest in responsive websites, so that your websites fit in any screen size automatically.

    Company features, products and more should be updated. Keep updating it regularly!

    5You can set up Google Ad words

    Google add words is quite effective in promoting your business. It lets you reach out to a wider audience and gets your website and its content come up on the search engines.

    Its effectiveness is guaranteed!

    6Make sure you are listed on the online directories

    It is really important to register your business on the web directories, as people look in the web to find out for trusted businesses.

    Keep a concise description of your website along with a link to your site in the online directories, this will ensure that you are visible to the audience when searched.

    Let your business be visible to your audience! 

    Conclusion:

    Be clever when you plan your marketing strategy, let it be impressive!

    Don’t forget, the way you interact and connect with people online increases your brand awareness while simultaneously growing your business.

    If you have no clue on where and how to start, we are here to help you!

    We offer professional marketing services to make your online presence happen.

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