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  • Going beyond a good looking Website

    Nichehype
    publisher
    On:
    February 2, 2017 In: B2B KNOWLEDGE BASE, Branding, Featured, Nichehype
    Views: 484
     1
    You may be having a good WordPress website in place, however, the buck doesn’t stop there.

     

    What is even more important is how you are managing your website and how it optimizes itself to meet the business goals.

     

    With our 7 years of WordPress experience, we have tried to come up with key features which can power up your WordPress website and allows it to reach the next level of success. And more importantly, most of these features can be integrated without spending any additional penny.

     

    We have classified the recommendations under following sections:
    1. Visitor Engagement
    2. Web Automation
    3. Web Analytics
    4. Website Security and Back-ups

     

    For each section, we have some up with some useful plugins which will help you achieve the desired functionality.

     

    1. Visitor Engagement:

    Each visitor coming to your website is an opportunity for you to showcase your business. Hence it is quintessential to engage him to your website and get the desired action from the visitor.
    Suggested visitor engagement plugins:

     


    1


    This is one of the most awesome plugin launched in 2017.
    The plugin comes with a wide range of visitor engagement options. Right from push notifications, product promotion notification, survey forms to exit intent pop-ups.
    How it adds value:
    • Multiple engagement features
    • Free for businesses with less traffic volume
    • Brings latest engagement features like web notifications and surveys


    2


    Chat systems have become vital for almost all online service providers.
    It not only leads to better engagement but also increases your organizations’ customer satisfaction ratio.
    How it adds value:
    • Highly Customizable: Customize the chat widget to your websites’ branding
    • Optimized for Mobile: Allows easy engagement with mobile-based visitors
    • Multi-lingual: Supports more than 40 languages
    • Proactive chat features: Triggers to reach your visitors in an automated manner leading to more engagement

     


    3


    This is one of the must have plugins for internet marketers. It has a wide range of features which can double up your visitor engagement with minimal efforts.
    How it adds value:
    • Customizable social sharing
    • Engaging pop-ups with multiple setup logics
    • Analytics enabled to track performance
    • Free to use

     

    2. Web Automation:

    Web automation is a wide term and can be referred for multiple purposes. Automation has become critical to scale up your businesses’ performance. Right from subscription to cross-selling automation can help you serve your target audience in a prompt manner and saving you time for essential business activities. In this article, our focus is to cover specific areas of automation only. Thus listing specific automation plugins.
    Suggested Plugins:

     


    4

    As the name suggests this plugin expands the functionality of Woocommerce powered stores. Automation is the key for a successful e-commerce store. This is an extensive plugin which can push the sales up and performs a lot of essential tasks on its own. This is not a free plugin but is worth more than what it costs.
    How it adds value:
    • Abandoned Cart Visitors: Send auto-reminders who have left the shopping process in the mid. Allows you to set reminders at defined intervals
    • Wooing inactive customers: Provide special offers and reminders to inactive customers
    • Personalized Coupons: Allows to generate personalized coupons improving the user experience
    • Sale notifications on wishlist items: Sends update to visitors when their wishlist product opens for sale
    Comes with many more features to enhance the growth of youwoocommerce portal.

     


    5

    Getresponse is a powerful marketing platform which comes with multiple offerings. We would focus on its marketing automation feature which can be integrated with WordPress integration plugin.
    How it adds value:
    • Create automated marketing campaigns based on user actions
    • Allows you to create customer journey based workflows, which enables emails on relevant triggers
    • Comes with built-in analytics
    • Can be integrated with your woocommerce based store

    3. Web Analytics:

    Most of us are already using Google analytics and are aware of the data which it generates based on your website traffic. In this article, we will look into analytic tools which allow you to take a more informed decision based on the analysis provided beyond what Google analytics provides.

     


    6


    At the agency, we are fascinated by the features this platform brings to its users. Hotjar continues to impress us with the new generation tracking analytics.
    How it adds value:
    • Heatmaps and beyond: This plugin not only creates heatmap based on user interaction on your website but is also capable of actual recordings of the visitor interaction on your website. This is a feature to look out for
    • Conversion funnel enabled: Allows you to track the visitor journey and at which steps they drop out
    • Feedback polls and surveys: Allows you to create polls/ surveys and get the feedback from the visitors


    7


    Very popular and extensive plugin for web analytics. This plugin is one of the first one to introduce heatmaps and thus taking the analytics to a new level.
    How it adds value:
    • Scroll map: Represents the data which shares the level of scroll visitors are makingon the pages
    • Heatmaps: This tool also generates heatmaps representing user actions
    • Overlay map: It tracks the number of clicks on each web element thus allowing you to manage the key clickable sections effectively

     

    4. Website Security and Back-ups:

    Unfortunately, many of the website owners miss out on this action area due to lack of awareness and limited vision. WordPress community has grown substantially and plugins to provide security to your website have also grown. Hence you can now make your website bullet proof with just few clicks.
    Suggested plugins:

     


    8


    Very simple and powerful backup tool.
    How it adds value:
    • Free of cost: This is a free plugin (comes with paid pro version as well)
    • Complete backup: Free version allows complete backup including plugins, database, theme files. Hence with one click complete backup can be taken
    • Restore logic: One-click restore to any of the previously saved backup version
    • External backup: Even with the free version you can take backups on external storage platforms like Google drive, Dropbox and other platforms


    9


    The plugin has its reputation for providing more than 30+ ways to protect your WordPress website.
    How it adds value:
    • Comes with free and paid version
    • Brute force protection
    • Two-factor authentication and blocking of IP on multiple incorrect login attempts
    We hope this article helped you with some knowledge worth implementing and expanded the capabilities which WordPress can offer.
    If you liked the article, please feel free to like/ share this. Also, please feel free put your comments below.
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  • How your website really ranks in Google?

    Nichehype
    publisher
    On:
    March 23, 2017 In: Branding, COOKING FOR BLOGGERS, Knowledge Base, Nichehype
    Views: 311
     1
    Page ranking plays a central role in many of the web search tools.Measure the importance of your website page!!

    Google does it for you…Yes!!!

    But how does it do it?They have a link analysis algorithm which does it all for you!

    Let’s focus on how can we make the best out of this algorithm.

    Let’s get into how we can boost our ranking!

    1 Quality Keywords usage from Quality Content

    Keywords are the search phrases which people type in when they want to look for some page

    Your page must have keywords that you think your target audience is going to search for.

    So, publish relevant content!

    Quality content…Defines your search engine rankings!

    Think of how your reader might search for a specific page and try to repeat those phrases several times throughout the page, don’t overdo it!

    Don’t forget to use bolds, heading tags and more to highlight the phrases….but keep it limited!

    What-Makes-High-Quality-Content-for-Google

     

    2Site structure enhances your SEO

    The better is your site structure, better are the chances of higher ranking over the search engine.

    Good site structure, good SEO success.

     Plan out a hierarchy for your site, if this is well defined it increases the navigability of your site and point users to the most relevant information, it’s a huge SEO advantage.

    The better your site structure the better the content indexing and amazing the search results.

    3Site speed, impacts search ranking

    Speed is incredibly important, so keep your code well optimized.

    Site speed is also important to user experience, they expect your site to load

    In less than 2 seconds. Yes…So you have to focus on speed performance too!

    Optimizing your site speed is a smart thing to do.

    Site speed can contribute to the highs and lows of your conversion rate.

    Every time you close call your speed, you tend to boost customer trust on your site.

     

    4Time Spent does come into play for SEO purpose!

    It is really important to keep visitors on your site for long until they return to google that’s the ‘dwell time’ looking out for a new site.

    Keep up the user experience, keep it simple yet interactive. Keep it engaging.

     

    5Have a link-worthy site

    Create relevant links, Quality inbound links.

    A major factor that determines your page rank, it’s really important if you wanna reach to the majority internet users.

    Links found elsewhere, direct users to your site only.

    So use text and graphics based link, however, text links are more effective. Use website relevant keywords as they are valued more.

    Conclusion:

    Improve your websites’ ranking, we can help!

    We have built websites that are SEO friendly, come check them out and know how could we rank you high.

    You will certainly see increased rankings!

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  • Using Hashtags on Social Media

    Nichehype
    publisher
    On:
    January 29, 2017 In: Branding, Buzzing, Knowledge Base
    Views: 280
     Like
    Hashtags are the noticeable part of tech culture. Hashtags make your content discover-able and allows you to find relevant content from other businesses and people, it categorizes your content on social media.

    Hashtags can expand your content reach, strengthen your brand, and get your content found over the web, hence improving your search engine rankings.

    Hashtags connect you with social media based on common interests.

    Hashtags present an amazing opportunity for content marketers, it lets them identify social media conversations that relate to their business, so that they could get their content to the right audience.

    Let us look into why Hashtags should be used on social media:

    1Hashtags improve your Click through Rates

    Tweets containing Hashtags tend to receive more engagements leading to increase in your Click through rates.

    2Your presence is discovered by your target audience

    Hashtags enables your potential customers to find you. They double your chances of being found!

    3You have Hashtags as your assistant

    Hashtags help you find relevant content. Majority social media sites contain posts that include hashtags. You can skim through these to learn more about your prospects and competitors.

    4Categorize your content

    Users not only search through famous search engines but they keep looking for interesting content by entering various hashtags or clicking the ones available in social media posts.

    5Make sure you are visible on the search engines

    Google allows its users to search hashtags via their search engines. Search engines amplify the visibility of your hashtags.

    6Build your brands personality

    Hashtags effectively establish your reputation with your prospects. Try and create effective hashtags that build up the personality of your brand.

    Using Hashtags on social media is beneficial as they hold many cross-platform competitions and campaigns together, making it for followers to submit content and display it elsewhere.

    Hashtags: A fundamental to your success on social media.

    Let’s focus on how effectively can we usehashtags:

    1Be specific when using Hashtags: Create your own Hashtags

    The more specific you are with your hashtag the more targeted your audience will be the better will be your audience engagement.

    Having your own hashtags is effective when you’re trying to connect with your audience.

    Keep it short, do not string too many words, and use blank spaces before and after the hashtag. Do not use your brand name in your hashtag instead just try to reflect your brand’s personality!

    Once you’re followers start including your tags in their posts, you have a lot of follower generated content to share.

    You could create something like this:

    #ShareaCoke, #OpportunityForAll, #ActOnTenTen

    2Use your hashtags smartly: Create hashtags that facilitates discussions

    Hashtags drive audience engagement on social media, when used properly they are a great way to get your circle of followers to contribute to the discussion.

    If your hashtag goes viral, it gets to trend in as the hot topic on twitter or google+.

     Create Hashtags that tend to be more focused to a topic of conversation or a group of people your business would like to engage.

    Make sure you are using them in a proper way and sharing it with the proper network that related to tour brand or your topic.

    Create smart hashtags:

    #win, #WhosGonnaWin, #MadeInAmerica

    3If not your own: Use the trending Hashtags

    It may happen that you’re unable to come up with your own hashtag, now worries you could use one among the trending ones.

    Be smart, select hashtags that are relevant to your business, find one or two that really fit in!

    Twitter has created helpful infographics to help you choose right hashtags.

    Here are some examples for You:

    #TeenChoice, #androidgames, #android

    4Extend your Hashtag activity to other channels

    To reach out to more followers and engage on them, you should keep extending your hashtags activity to other social media channels.

    Social media platforms embrace hashtags and they have been able to run cross channel campaigns quite well.

    You remain globally connected with audiences regardless of what social channel they are using.

     Keep tracking your hashtags, analyze which hashtags delivered the most engagements, which one led to more followers, which did not work well. Keep monitoring, Keep engaging better!

    The Don’ts with Hashtag

    1Do not go too long

    Keep your hashtags short and simple, as hashtags are supposed to make finding and engaging easier, but long tags may get too complicated and can actually be more arduous.

    2Don’t have more Hashtags than words

    Social media users often use an excessive amount of hashtags, keep it limited, do not come off as desperate it generally dilutes your message.

    3Don’t hashtag everything

    Hashtags make your content discoverable, but it’s not necessary that everything you produce is going fit in. Don’t force a hashtag in your post!

    Conclusion:

    Start integrating Hashtags into your marketing campaign, it has indeed taken over the market.

    Share the best content and make the right impression and get engaged globally.

    Keep in mind the benefits and start integrating Hashtags into your business.

    Hashtags add extra layers of meaning to your message!

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  • Marketing for Small Business

    Nichehype
    publisher
    On:
    January 28, 2017 In: B2B KNOWLEDGE BASE, Branding, Buzzing, Knowledge Base, Nichehype
    Views: 292
     Like

    Being clever with marketing guarantees the success of your business.

    Online marketing is the powerful media to market your business. Most of the large corporations have also utilized online marketing strategy to take their success to the next level. Thus, it is logical if small businesses also take up the online marketing approach and achieve the benefits that it has to offer.

    Small businesses if follow the right marketing tactics they need not limit themselves to a smaller consumer audience and in order to overcome this, one needs to market his business online.

    Your online presence can have a very broad reach and if more efforts well put, it can spread awareness on your brand and gain you more customers.

    Let’s look into the steps of how you can start building your online presence.

    1Strategize on your goals

    Understand your business goals well, as you start to build and grow your online presence you need to continuously keep tracking if your online efforts are helping you grow towards your business goal.

    Make sure that what you are doing online is helping you take a step forward towards success.

    Build your presence strategically so that it helps your overall business goals.

    2Build a solid platform

    Every small business has its website as the base for his business. Your base needs to be solid and engaging.

    Your website is your first impression for your audience, it should be easy to use and should convey clearly on what your business has to offer, and what falls in benefit to the visitors.

    Don’t forget SEO, it’s a great resource.

    There’s a lot more that goes into building a solid platform, make sure you get it all covered! 

    3Keep Optimizing and improving

    It’s never going to be perfect so you need to continuously look for ways to improve and optimize.

    Keep improvising your content and your offerings, keep doing it until you’re able to reach your goals.

    Keep walking with the market trends!

    4Provide consistent value

    Always look forward to provide a consistent value to your audience. Whatever form it may be in, make sure it’s consistent and valuable, this will help you gain credibility in your niche, this is really important for your online growth.

    It will help not only help you build relationships with your audience, but also with others in your industry.

    5Be social

    Being social doesn’t mean you need to be present on all the social media platforms but you should at least be present on some platforms.

    Be regular with your social media channels, keep it updated!

    It is a great marketing tool to gain you your audience!

    6Build relationships

    If no one knows you, they won’t be looking for you. So you need to be seen!

    The best way to draw people into your world is finding a group or a community that shares the same interests or runs a similar business in your niche.

    Be an active member, don’t overdo it! Let your relationships get strong.

    You can start to share your content over time!

    Online presence has a huge potential to get you and your business known through various channels, you need not be present everywhere over the web but you do have to be present somewhere.

    Building a strong online presence: Here are some ways you could follow

    1Reach out to your audience through Social media

    Social Media is one of the trending mediums that lets you reach and connect with a seemingly huge number of audience.

    Here’s how you can use social media:

    Create your profiles on a couple of sites and ensure it is updated regularly, be active!

    Don’t just advertise yourself, but also share the content your potential customers or audience are interested in, Make your business more visible.

    Try and promote your products and services through paid services, as they are extremely cost effective for small business.

    2Email Marketing 

    Email still continues to be the primary mode of communication, and also one of the primary marketing media.

    You can use email marketing to promote your business:

    Let your website and blogs have the email-opt-in facility so that the interested users could sign up and take advantage of the features.

    Signing up should not frustrate the users so keep short and simple.

    Provide special offers to the subscribers, this will increase your fanbase.

    Make sure you make the content and presentation of your email catchy and appealing.

    3Running a business blog

    Running up a business blog is an innovative way to share your content with your audience.

    Businesses who run and manage their blogs are likely to generate more leads.

    Quality content is imperative for your blog business to be successful.

    Let blogging be one of the priorities!

    4Derive the maximum benefits out of your website

    Make sure your website has a captivating design and the call to actions are clearly visible. Customers should be able to navigate through your website easily.

    Invest in responsive websites, so that your websites fit in any screen size automatically.

    Company features, products and more should be updated. Keep updating it regularly!

    5You can set up Google Ad words

    Google add words is quite effective in promoting your business. It lets you reach out to a wider audience and gets your website and its content come up on the search engines.

    Its effectiveness is guaranteed!

    6Make sure you are listed on the online directories

    It is really important to register your business on the web directories, as people look in the web to find out for trusted businesses.

    Keep a concise description of your website along with a link to your site in the online directories, this will ensure that you are visible to the audience when searched.

    Let your business be visible to your audience! 

    Conclusion:

    Be clever when you plan your marketing strategy, let it be impressive!

    Don’t forget, the way you interact and connect with people online increases your brand awareness while simultaneously growing your business.

    If you have no clue on where and how to start, we are here to help you!

    We offer professional marketing services to make your online presence happen.

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