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  • Planning on Increasing your food blog traffic and visitors? Read on

    Nichehype
    publisher
    On:
    January 29, 2017 In: COOKING FOR BLOGGERS, Knowledge Base
    Views: 312
     Like

    Running a blog is not as easy as it sounds, you need to put in a lot of work. Perfecting the recipes to mastering the art of food photography, everything…But after all this you still can sometimes fall short of.

    No that’s not because your recipes are pathetic or your photos are below average, it’s because no one is reaching out to your blogs.

    And yeah…That’s a huge problem!

    But don’t worry, most blogs including food blogs are going through the same, but that doesn’t mean you don’t have a way out of this…Of Corse you do!

    What if, you can boost your food blog traffic and make people aware of your business?? Or if you can find ways to automate your business growth?

    You heard it right….You can adapt many such strategies and get things right!

    We have some proven tactics that can help you get out of this successfully. Some are simple while some are difficult to implement, but they are all here and they are assured to help you increase your food blog traffic. You just need to put in some more time and efforts!

    After all, success is the sum of all your efforts!

    Just keep in mind, some techniques take time to come into effect while some may happen overnight….So just be patient.

    Let’s go step by step first, let’s look into how you can bring on more visitors?

    Some techniques may cost money while some are free, from social media, email marketing to SEO techniques, we have it all covered!

    Here’s how you can grow your food blog traffic:

    Get into Social media Marketing

    Social Media is one of the best resources when it comes to reaching out to your target audience, and in the current picture, you’ll find everyone over social media, hence it gets easier to reach out.

    We’ll look onto where and how you can boost your food blogs

    • Make your images beautiful

    Yes, you need a good content, but if the images are equally good you are increasing your share ability chances.

    Especially, when it’s about food visitors they are likely to look on for more images, they are more interested in checking out the images.

    You got to water their mouths! 🙂

    • Don’t forget social share buttons

    Let readers share your content, this leads to higher search engine rankings as well as more social traffic to your blog.

    So let people ‘share’ your content along with ‘Hitting likes’.

    While you enable your readers to share your blog you are essentially disrupting their friends and followers newsfeed and displaying your content.

    • Make a Pinterest profile and join a group board

    Did you know 72% of Pinterest followers are women and the most trending category is “food and Drinks”, yeah you heard it right!!

    By joining group boards, you can reach out to all those people who might be the right fit for your content.

    If you are a food blogger you need to be on this social media today.

    • Use twitter it’s a perfect source

    Twitter is like a cocktail party of social media.

    This is a platform where you can talk to people and get to know them and their interests, you obviously need not promote your food blog right away, see if you can offer any assistance and act accordingly. Try not to annoy them….that is bad!!

    Use the search feature, look out for people who have been tweeting about the  subject that is relevant to your blog, this lets you strike up a conversation directly.

    • Restaurant Food Blogger?? Use Urban spoon

    If your blog mainly consists of restaurant views, then you should add your blog to Urbanspoon.

    Urbanspoon actually has a separate section for restaurant and food blog reviews.

    It’s all yours. It has everything that you need! 🙂

    Keep up your SEO rankings

    Ranking on the search engines gets you to the audience. So you need to be smart on this.

    Let’s check out how you could maintain your google ranks:

    • Your food blog should be self-hosted

    Yes, there are a lot of platforms that get you hosted for free. But in the long run, launching a self-hosted blog would benefit in your site rankings.

    Moreover, you will have a lot of flexibility and more hosting options.

    Let your website be unique and self-standing!

    • Focus on long tail keywords

    Keeping short keywords can put your ranking down.

    For example, a recipe “chicken noodle soup from scratch whole chicken”

    Would be much better than just using “chicken noodle soup”.

    You see the difference? Being specific can rank you higher!

    The more specific you are with your keywords, the less is the competition.

    • Use content delivery network

    A CDN stores your blog images and files in data centers, so whenever you have a site visitor the closest data center loads your stuff quickly.

    What’s more is by speeding up your site, you could rank higher on the search engines.

    • Make your recipes and articles shareable

    Let people share your content!

    Social shares are one among the ranking factors over search engines, it can actually push you with your rankings.

    • Make sure you have your punch words highlighted…You know the heading tag!

    Punch words as in the Keywords, they are the ones who keep you up on the search engines.

    Use Heading tags, bullet points…present your content well!

    This idea of presenting stuff actually leaves a positive impact.

    • Have a mobile friendly food blog

    Don’t forget mobile is the new face of engagement!

    Ensure your food blog is responsive on all platforms.

    • Submit a site map

    Site maps enable the search engines to easily crawl over your blog content and images, and through this your site is indexed on google.

    Keep Email marketing and Newsletters campaigns on your list

    • Attract the visitors

    Offer them free recipes or provide them free guidance, the “Free Stuff” is always attention grabbing. 🙂

    • Offer unique opt-ins for every food blog you post

    Offering something unique with every blog you publish can help you collect email addresses…You know, more subscribers.

    Like for example if your blog is about5 Healthy Replacements for Unhealthy Ingredients” offer a lead magnet by saying you have “recipe ready with the healthy ingredients”, with this you are sure of collecting subscribers.

    • Write impressive emails – especially the subject line

    We already know, we never tend to read on the marketing emails, we just ignore them, but if it has an interesting subject line like……”20 minutes or less- your healthy weeknight meal plan”….I’m sure many of us will click over!

    When it comes to health, people are quite conscious about it…right? So keep it smart!

    Content marketing: Write an amazing content

    No one likes to read anything that is rubbish or irrelevant, provide such content to your visitors that is of true value.

    • Let your content be long…Don’t worry it is okay!

    I know what’s in your mind!

    People usually avoid reading if the content is too long, but that’s not the case always! If it’s relevant and well written, it keeps the user engaged.

    Moreover, it is said that long content blogs are shared more and linked more.

    • Focus more on promoting your content than just writing so much

    It doesn’t matter if you just have 5 blogs, what matters is how convincing is the content and is it reaching into the right hands?

    So spend more time on marketing your content rather than just publishing content.

    Don’t Forget, Quality is more important than Quantity!

    • Find a gap in the market: Check on your Uniqueness

    Spare some time analyzing your forte and how can you utilize your specialty to stand out from the millions of food bloggers.

    Find your unique angle!

    • Indulge into Guest blogging…Yeah, you heard it right!

     Blogging on other people’s website helps you build your brand awareness and provides you more visitors.

     Let your post be informative and incredibly helpful, it’s actually helping you get your brand name out!

    • Master your food photography

    Working on your food photography skills can give a good exposure to your tasty food recipes.  

    If it looks good it feels good!

    Yeah…you have to kinda tempt your audience, by letting them see the amazing food you prepare.

    I have some extra tips for you and they are equally important for your food blog success.

    1. Let the blog be creative and modern

     Before anything else, your blog should be aesthetically appealing.

    If it looks good it keeps people engaged on your site for long.

    Use awesome images, highlight the content, and let the navigation be simple and interactive.

    1. Use the white space concept

    If your site is junky and messy it reduces the readability ratio.

    Use a lot of white space, that lets your readers focus on your content.

    Make them feel good!

    1. Join some other food communities

    If you join some food community groups, you can give some more exposure to your food recipes.

    You can interact, share and also get to know what’s going on!

     Well, that’s it, if you have some questions just drop them in the comments and we’ll get back to you.

    If you find it helpful, Do hit the share button!

    “The more we share the more we have”

    Thanks for reading 🙂

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  • How your website really ranks in Google?

    Nichehype
    publisher
    On:
    March 23, 2017 In: Branding, COOKING FOR BLOGGERS, Knowledge Base, Nichehype
    Views: 310
     1
    Page ranking plays a central role in many of the web search tools.Measure the importance of your website page!!

    Google does it for you…Yes!!!

    But how does it do it?They have a link analysis algorithm which does it all for you!

    Let’s focus on how can we make the best out of this algorithm.

    Let’s get into how we can boost our ranking!

    1 Quality Keywords usage from Quality Content

    Keywords are the search phrases which people type in when they want to look for some page

    Your page must have keywords that you think your target audience is going to search for.

    So, publish relevant content!

    Quality content…Defines your search engine rankings!

    Think of how your reader might search for a specific page and try to repeat those phrases several times throughout the page, don’t overdo it!

    Don’t forget to use bolds, heading tags and more to highlight the phrases….but keep it limited!

    What-Makes-High-Quality-Content-for-Google

     

    2Site structure enhances your SEO

    The better is your site structure, better are the chances of higher ranking over the search engine.

    Good site structure, good SEO success.

     Plan out a hierarchy for your site, if this is well defined it increases the navigability of your site and point users to the most relevant information, it’s a huge SEO advantage.

    The better your site structure the better the content indexing and amazing the search results.

    3Site speed, impacts search ranking

    Speed is incredibly important, so keep your code well optimized.

    Site speed is also important to user experience, they expect your site to load

    In less than 2 seconds. Yes…So you have to focus on speed performance too!

    Optimizing your site speed is a smart thing to do.

    Site speed can contribute to the highs and lows of your conversion rate.

    Every time you close call your speed, you tend to boost customer trust on your site.

     

    4Time Spent does come into play for SEO purpose!

    It is really important to keep visitors on your site for long until they return to google that’s the ‘dwell time’ looking out for a new site.

    Keep up the user experience, keep it simple yet interactive. Keep it engaging.

     

    5Have a link-worthy site

    Create relevant links, Quality inbound links.

    A major factor that determines your page rank, it’s really important if you wanna reach to the majority internet users.

    Links found elsewhere, direct users to your site only.

    So use text and graphics based link, however, text links are more effective. Use website relevant keywords as they are valued more.

    Conclusion:

    Improve your websites’ ranking, we can help!

    We have built websites that are SEO friendly, come check them out and know how could we rank you high.

    You will certainly see increased rankings!

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  • Using Hashtags on Social Media

    Nichehype
    publisher
    On:
    January 29, 2017 In: Branding, Buzzing, Knowledge Base
    Views: 279
     Like
    Hashtags are the noticeable part of tech culture. Hashtags make your content discover-able and allows you to find relevant content from other businesses and people, it categorizes your content on social media.

    Hashtags can expand your content reach, strengthen your brand, and get your content found over the web, hence improving your search engine rankings.

    Hashtags connect you with social media based on common interests.

    Hashtags present an amazing opportunity for content marketers, it lets them identify social media conversations that relate to their business, so that they could get their content to the right audience.

    Let us look into why Hashtags should be used on social media:

    1Hashtags improve your Click through Rates

    Tweets containing Hashtags tend to receive more engagements leading to increase in your Click through rates.

    2Your presence is discovered by your target audience

    Hashtags enables your potential customers to find you. They double your chances of being found!

    3You have Hashtags as your assistant

    Hashtags help you find relevant content. Majority social media sites contain posts that include hashtags. You can skim through these to learn more about your prospects and competitors.

    4Categorize your content

    Users not only search through famous search engines but they keep looking for interesting content by entering various hashtags or clicking the ones available in social media posts.

    5Make sure you are visible on the search engines

    Google allows its users to search hashtags via their search engines. Search engines amplify the visibility of your hashtags.

    6Build your brands personality

    Hashtags effectively establish your reputation with your prospects. Try and create effective hashtags that build up the personality of your brand.

    Using Hashtags on social media is beneficial as they hold many cross-platform competitions and campaigns together, making it for followers to submit content and display it elsewhere.

    Hashtags: A fundamental to your success on social media.

    Let’s focus on how effectively can we usehashtags:

    1Be specific when using Hashtags: Create your own Hashtags

    The more specific you are with your hashtag the more targeted your audience will be the better will be your audience engagement.

    Having your own hashtags is effective when you’re trying to connect with your audience.

    Keep it short, do not string too many words, and use blank spaces before and after the hashtag. Do not use your brand name in your hashtag instead just try to reflect your brand’s personality!

    Once you’re followers start including your tags in their posts, you have a lot of follower generated content to share.

    You could create something like this:

    #ShareaCoke, #OpportunityForAll, #ActOnTenTen

    2Use your hashtags smartly: Create hashtags that facilitates discussions

    Hashtags drive audience engagement on social media, when used properly they are a great way to get your circle of followers to contribute to the discussion.

    If your hashtag goes viral, it gets to trend in as the hot topic on twitter or google+.

     Create Hashtags that tend to be more focused to a topic of conversation or a group of people your business would like to engage.

    Make sure you are using them in a proper way and sharing it with the proper network that related to tour brand or your topic.

    Create smart hashtags:

    #win, #WhosGonnaWin, #MadeInAmerica

    3If not your own: Use the trending Hashtags

    It may happen that you’re unable to come up with your own hashtag, now worries you could use one among the trending ones.

    Be smart, select hashtags that are relevant to your business, find one or two that really fit in!

    Twitter has created helpful infographics to help you choose right hashtags.

    Here are some examples for You:

    #TeenChoice, #androidgames, #android

    4Extend your Hashtag activity to other channels

    To reach out to more followers and engage on them, you should keep extending your hashtags activity to other social media channels.

    Social media platforms embrace hashtags and they have been able to run cross channel campaigns quite well.

    You remain globally connected with audiences regardless of what social channel they are using.

     Keep tracking your hashtags, analyze which hashtags delivered the most engagements, which one led to more followers, which did not work well. Keep monitoring, Keep engaging better!

    The Don’ts with Hashtag

    1Do not go too long

    Keep your hashtags short and simple, as hashtags are supposed to make finding and engaging easier, but long tags may get too complicated and can actually be more arduous.

    2Don’t have more Hashtags than words

    Social media users often use an excessive amount of hashtags, keep it limited, do not come off as desperate it generally dilutes your message.

    3Don’t hashtag everything

    Hashtags make your content discoverable, but it’s not necessary that everything you produce is going fit in. Don’t force a hashtag in your post!

    Conclusion:

    Start integrating Hashtags into your marketing campaign, it has indeed taken over the market.

    Share the best content and make the right impression and get engaged globally.

    Keep in mind the benefits and start integrating Hashtags into your business.

    Hashtags add extra layers of meaning to your message!

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  • Searching for a Web Design Firm That Understands Search?

    Nichehype
    publisher
    On:
    January 29, 2017 In: Knowledge Base, Nichehype
    Views: 319
     Like

    Good Web Design firms are the ones who are great communicators and who hold a deep understanding of the current market trends.As your website should always go with the ongoing market trends.

    Usability and design are the key factors that determine the success or failure of your website.

    Your web design firm should be able to understand your users of how do they interact with websites. You should have a website that works as a marketing tool for you.

    When you choose your web design firm, you should feel safe that you are being dealt with, by experts.

    We follow the market led approach for building you a website.

    We understand that creating a good looking user-centric website gains you more trust from your site visitors. And trust equals to more sales.

    Here are some things to look for when you hire a web firm:

    1Look for a real business savvy web design firm.

    A real business does not mean that one needs a big office and overheads. What it means is that you need a firm who well understands business relationships so that you can feel comfortable negotiating and are able to provide an honest and critical feedback whenever required.

    You need someone who understands how to drive business results by using the web.

    We are a real business firm wherein we make our clients comfortable. We tend to maintain a good business relationship with our clients so that they are easy with us when it comes to sharing a feedback or discussing on something new for the business.

    We lean towards maintaining a business-centric friendly environment for the client.

    2Look for the Web design firms own website

    The web design firm should have a website that says it all about them! The firm should have a website that is able to portrait that they are working with the current market trends in mind and are also offering the services one needs for their business to succeed.

    We own and we build such websites, which not only focuses on bringing users to your website but also eases them so that they get into the right place once they reach your homepage.

    You could check our websites and our portfolio section, for knowing our work better!

    A strong website is like a calling card for one’s business.

    3Ask or research on references

    Look on to the aspects of the previous clients project, they might be relevant to your business. You could also ask for specific client comments, don’t settle for just generic recommendations.

    We have it right there! We have our client comments already displayed on our website. You could always ask us for more references, they might be relevant to your business, this would help you figure out well about us.

    For us client satisfaction is really important.

    4Check on communication and customer service.

    There is nothing worse than working with someone who does not respond to your queries nor provides you with the necessary timely updates. Your web design firm should be able to communicate effectively with you and should be able to well understand your requirements.

    We hold a strong track record for communicating effectually with our clients along with completely dedicated customer support, anytime you need us.

    You will always need someone who can explain things that you don’t understand, Customer service is a must!

    5Prepare a list of questions

    Ask them of how are things going to work, are they going to use a template or are they going to build it from the scratch, will it be SEO friendly, do you have experience in responsive design?

    We always make sure that we answer all the questions our client has before we could start on anything, keeping in mind your requirements we also involve in suggesting you with some key zones of where your website could be boosted more for better results.

    Just ask it aloud, and we have all the answers for you!

    6Check on the SEO capabilities

    If the web design firm is serious about their business, they are sure to know about the principles of SEO.While some say that they are SEO experts but most just talk.

    We have all our websites Search engine optimized, we understand how important it is for a website to be SEO friendly. We know how google and other search engines use algorithms to index websites.

    SEO Strategy and web design go hand in hand. Understanding SEO is critically important.

    Conclusion:

    Not all web agencies understand the search engine success. They are not well versed with how Google search crawler works. Good SEO practices not only affect the search engines but also improve the site usability and user experience.

    Great search success can put you ahead in the competition!

    We have an experience of working with small to medium businesses hence we understand how to make quality web designs with high impact.

    We build websites that look great, function brilliantly and work hard to rank your business at the top of search engines.

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  • UX Tips for Website Redesign to Improve Online Business Leads

    Nichehype
    publisher
    On:
    March 24, 2017 In: Buzzing, Knowledge Base
    Views: 386
     1

    User experience has an essential supremacy that makes things work. When a website design is fluid and spontaneous that visitors are easily able to find the information without any hassle, it is a success.

    UX is everything to a website. Quality UX automatically comes with the design. When users have a great time looking for the required information, it is then when you are on the right track towards your website objectives.

    Especially at the time of revamping, your website should have some strategic goals so that your revenues are well driven.

    Let’s look into some tips that will help you with your website redesign:

    1Start with the Homepage

     A Homepage is a page where you portray your business, your homepage is your first impression on your audience, and it is here where you engage on your users.

    Don’t try to fill your Homepage, keep it limited. Let your Homepage convey your message clearly and to the point.

    Let the site navigation be simple for the user to understand.

    Your Homepage should be always linked with the other main pages of your website.

    1

    2Follow the trend: Responsive Design

    Access to your website on any device is a must. Any website designed must be responsive.

    Users expect information to be accessible at all times, may it be on a mobile or an iPad, everything is expected to be on the go.

    Great UX on handheld devices is more important than on the desktops.

    Web experience should be consistent through multiple devices.

    3Website content is very sensitive: Do not try to Copy-Paste

    Each website has different product and hence it has to have different look and content.

    Trying to fit in the content of another website to yours, may leave a bad impression on your users. You may lose the essence of your website.

    Cut out unnecessary information, rephrase your message keeping in mind your audience. Develop new content that engages you well with your target audience.

    Make sure you invest enough time and money on your websites’ content as well as on the overall design.

    2

    4Focus on your brand: Consider what your users are looking for

    Do not get stuck with the latest trends, follow the trends but keeping your business audience in mind.

    You need to maintain a connection between your content and your brand, they should complement each other, also take some time to integrate the aesthetics of your website with your brand.

    Your website should reflect your brands and its goals.

    Stick to your own brands’ personality, make sure your visitors are hooked!

    11

    5SEO: One of the core parameters for website success

    SEO is the only media of where your customers get to see your new or redesigned website.

    Ensure your website uses, useful and trending SEO techniques and not the outdated ones.

    Don’t base your web design around SEO, keep it more inclined to valuable content and user experience.

    6Functionality has to be the fundamental thing

    Web redesign looks very exciting, it gives you a completely new look and feel!

    Aesthetics of your website can boost your website conversions, but the look does not work alone for the success of your website.

    Do not ignore the functionality, overlook on how better can you improvise on your site navigation and content.

     The functionality of your website is fundamental to your website success!

    7Understand your users well

    Always keep in mind that your website is for your audience, if it doesn’t go well with them there are lesser chances of generating leads.

    Know your competition, know how are your audiences engaged with your competitors, look on to what is interesting your users.

    Spend time on user understanding, be rigorous on your market research.

    4

    8Keep up on your creativity

    Be as creative as possible but in limits. Don’t overdo anything!

    Consider the ideas of other people and learn, but in the end, come up with your own creativity.

    Redesign your website in a manner which attracts people and increases your leads.

    Prioritize on your purpose and then focus on your design creativity.

    9The end is the new beginning

    User experience has to be updated with time, you have to walk with the ongoing trends.

    Your website UX should be better and faster than before, more intuitive and more relevant so that you have your users engaged.

    Let your user experience keep involving with time!

    Conclusion:

    When revamping your website, you need to creative and cautious both at the same time.

    Do a proper research, understand your audience and the market well and then set the goals and strategies for a redesign.

    Include content that influences your buyers positively, and serves all their info needs and is completely responsive.

    We give ultimate importance to User experience and functionality!

    Come let’s discuss your business needs and see how can we engage users to your business.

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  • Things you must know about Genesis framework

    Nichehype
    publisher
    On:
    September 16, 2016 In: B2B KNOWLEDGE BASE, Buzzing, Knowledge Base
    Views: 258
     Like

    Genesis framework is a focused approach where you spend less time to work things out! Packed up with advantages which helps you keep up your presence online.

    Genesis framework with a child theme, makes a genesis theme work. Framework holds the basic layout of the whole design and functionality of the theme, while child theme lets you decorate your website so that you could make it visually awesome!

    Genesis allows you to upgrade your design without screwing up any of your past customization, and that’s the easy way out!

    Genesis Framework has a lot of reasons to be known, we have the best experiences jotted down for you:

    1Built-in SEO features with dedicated plug-ins

    The framework comes in with great built in features like multiple layouts, custom body post classes for each post, breadcrumbs, and tons of other cool features.

    In-built SEO settings

    The framework has a built-in SEO feature that is thoroughly optimized with all the latest SEO standards.

    That isn’t all! We have more.

    Genesis Framework not only provides us with genesis plug-ins but it also lets us use the all-time working WordPress plugins that someone has already created for you, feeling lucky?!

    Genesis framework comes with already included features that require outside plugins on other themes

    What’s in your favor?

    When you spec your site, I am sure SEO is a must-have on your list.

    Need some WordPress Plugins onto your framework?

    Genesis, has it all

    2Highly customizable, Professional Themes for Everyone.

    Huge Resources

    A Large collection of responsive child themes for any type of website which are HTML5-compatible, beautifully designed and highly customizable. They have designed almost every theme for any device.

    Customizable child themes

    Genesis has professional and unique child themes with amazing customizable visuals that look great on all screen sizes. Complete customization in your hands!

    What’s in your favor?

    Genesis child themes helps our clients identify the functionalities they require for their website. Even before, you get started on your work, Genesis child themes enables your client to visualize the user experience his customers would be able to obtain.

    Moreover, if your client ever needs a site with XYZ features, you already have a list of themes to choose from. Isn’t that great!

    What’s cooler is:

    We can add any options we need, and nothing is forced on to us. Anything you see can be moved, changed, deleted or reconfigured, it does it the way you want it to be!

               That’s exactly what are looking for right?!

    3Security with support.

    Rock Solid Security!

    The Genesis Framework is well coded with clean and secure codes to enhance maximum benefits. From a security standpoint, Genesis comes down with the best WordPress security practices.

    Running into problems?

    The Genesis Framework is a thriving niche within the larger WordPress community. Genesis users and developers are just a tweet or forum post away, the ability to tap this network is like having your own extended support team

    Genesis is truly the most versatile framework out there, with a huge community of professionals.

    What’s in your favor?

    Access to unlimited support, signifies that your site will always be up and would be running the way you want it to be. The control is in your hands!

    Moreover, you are always backed up with an excellent support team by just raising a ticket. You will always find someone to help you, no matter what.

    So, your website goes safe and secure over the web with the help of an amazing back up support team!

    4Optimized Speed

    It’s quick

    Genesis Framework comes with lightweight code design to increase your site speed and performance. As we know, Speed is one of the major part of your website, an ideal website should open up within no time.

    First impression, happens to be the last impression!!

    Yes, that’s completely true.

    When your customer first visits your site, he wants everything to show up in no time, if it gets delayed a customer does not indulge in engaging with you, he already has another option next door.

    How does it benefit you?

    Genesis is optimized for speed, the moment you click you have it right in front of you, which brings in more engaging visitors to your site.

    That is what you want!!

    5Less development time = Happy Clients

    Simple and Apt

    Genesis Framework makes it easy to focus on design, usability, and information architecture with great user experience.

    The Genesis Framework comes right “out-of-the-box” with powerful SEO options, advanced custom widgets, security and a lot of other useful features, which means it comes with less development time for you .i.e. more done in less time, with lower costs for your clients, and hence, It’s a Win-win!

                What’s in store for you?

                Everything, just a click away!

    Genesis can do anything. From basic customizations to any configurations, you site can do exactly what you want within no time!

    It’s all quick!

    And this gives you a satisfied client.

    Happy CLIENT…Happy YOU!

    Conclusion:

    For a quality WordPress theme framework, Genesis framework is an excellent choice, powerful in terms of customization and versatility, with huge resources. Nothing is over complicated and the system looks easy and interactive.

    Once you get used to it, you are good to go a long way with it!

    Save time!

    Lowers cost!

    Always find someone at your rescue, no matter what.

    What else do we need? 🙂

    Try it out!!

    You will feel like you’ve made a right decision!

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  • Our approach to website design

    Nichehype
    publisher
    On:
    September 16, 2016 In: B2B KNOWLEDGE BASE, Buzzing, Knowledge Base
    Views: 235
     Like

    Every project is unique in its own way, but the procedure goes almost the similar way…but to us what’s unique is:

    Your goals!

    Your requirements!

    More importantly, What YOU value!

    When we involve with you, we make sure you are at the top of our priority list.

    From web designing to making your website go live we do it all, not only this we provide after support, We Believe in long term engagement.

    We foresee and avoid hurdles by working smart at the onset and all the way long!

    We help you extend your goals!

    So let’s see how we do it:

    1We investigate your sector: Research, communicate and understand

    We get to know your business inside and out.

    Goals and constraints, hopes for the future target audience, your aesthetic preference and more!

                We research on your business sector and your competitors, doing this helps us identify what should be the strategy that we should follow in order to fulfill your business objectives.

    We make it a point that we take up a compelling strategy that makes your business outstanding!!

    We now have the action Plan ready!

    2WordPress is our favorite!

    If in case the client has no prerequisites, we recommend them with the best! And WordPress stands up here.

    Our team specializes with every feature of WordPress.(We have other favorites too)

    But what’s more is, the owner can make most of the changes he needs to, on his own, the website management is all in your hands. You rule! And if needed we are always there for your assistance!

    3We have the ideas right here, now we start designing!

                First, we design a sample for you, your satisfaction is our major concern! Our aim is to design a simple, visually appealing and a usable website that suits your business.

    From logos, colors, fonts…We look onto the complete presentation, keeping your requirements in mind.

    Generally, we come up with 2-3 working directions, then share and refine. We keep the process transparent by sharing sketches for your satisfaction.

    We are always looking forward to your inputs/suggestions.

    On approval, we move on to designing other distinct inner pages of the site, we do not have the web functionality yet, we just have the aesthetics!

    4Finally, Building you a website functionality

    Here our development team translates your approved designs into code, we call it the “development phase”.

    Development time varies on the scope of the project, but the rest is assured!

    Our projects managers and developers keep you updated on what’s going on! And are always available to answer any questions you have.

    Voila! Your website is soon going to function.

    5Review time!!

    We build all our websites on a demo server so, that we could test it live (don’t worry your site is secure)

    We look for glitches (well, they are rare!!)

    We test them on a variety of platforms and browsers and make sure if all’s well!

    Quality is assured!

    6Going Live!

    Finally!!

    You are ready to hit ‘GO’.

    You are now online!!

    We have the necessary set ups made for you, from Sign-Up’s to newsletters to website tracking, all is done for you!

    Your website is already tracking your website traffic….thanks to google Analytics!

    7Once you are live, we indulge into looking on to the growth phase.

    Well, working websites convey a sense of growth and timeliness!

    We are with you throughout, we help you with a plan where your websites stay UP with the current market demands. This involves updates and stuff that keeps you up on the market

    The end is the new beginning!

    Conclusion:

    We are always around for any support you need, or to discuss your next big thing!

    As we believe, a project is never truly done, they are the results that take it into the right direction.

    Come share it with us, and let’s make it big together!!

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  • The True Cost of a Premade WordPress Theme

    Nichehype
    publisher
    On:
    January 29, 2017 In: Buzzing, Knowledge Base
    Views: 260
     Like

    It looks like premade themes take your website to the next level without much investment.

    Also, it appears as if you get the professional looking design without doing much, What’s better is you could customize it as per your requirements.

    It looks like it is saving you a lot, well not exactly, it does have some drawbacks.

    Surprised?? Come let’s see what’s making premade WordPress themes to fall back.

    1Basic look and feel

    Your websites look and feel defines about your business, you really need to stand out on this.

    Your website should be able to satisfy your target market to maximize your leads.

    But the case with premade themes are, that they are too generic, they are generic on purpose because they are built on such conditions that anyone and everyone can be able to use it and the sellers could recover the cost they had to incur.

    Don’t get upset! Remember, we have theme customization options or to make it better we have complete customization in our hands (build a new website from the scratch).

    We could do it for you, your dreams and our innovation!

    It could be a great deal!

    2Slow website loading

    People usually tend to abandon a website if it takes more than 3 seconds to load, which leads to reduction in conversions

    Premade themes are stuffed with a lot of code as they tend to hold a lot of functionalities, as they need to be there for everyone’s business so they try to add it all, and this leads to slower loading times.

    But this could be solved!

    WordPress provides us with a lot of plugins that help to improvise your website on its loading speed.

    Well, we can name them for you and get them in place too!

    3Limited Premade theme customization

    Building page templates and functionalities outside your chosen premade theme was quite challenging. You need to be customized for your content and this could take longer as the premade themes are poorly coded and limit you to certain features, so you need to dig deeper into the theme before you alter it!

    We could get it done for you, with years of experience we have our hands well, over understanding the code and getting it altered for you as per your requirements.

    4Code bloating leads to poor user experience

    Premade themes are usually overwhelmed with lots of features which confuse the flow and affects the overall experience.

    The sellers make it too much in order to sell the themes to every type of buyers, but it’s not always the same case!

    Well, this could be solved, we could build a new website from the scratch and you would have an amazing user experience with limited and clean code, it’s like the way you want it to be!

    5Customizations are overwritten if an update is attempted

    Premade WordPress themes have to be updated to avoid security issues and threats, but the drawback stands here, customizations are overwritten on updates and it affects the theme design, leading to design changes.

    We can help you with your updates and customizations, without you losing any of your designs, and you have your updates with you full complete updated securities.

    6Before you customize it you need to get familiarized with it

    You have to get familiarized with the theme before customizing it as per your requirements. It sometimes takes longer to fiddle with a premade theme than it could be with a website from the scratch.

    But we are here for you, and we are well familiarized with premade theme customization and a lot more, we have been doing this successfully for many of our clients…So you need not worry on this!

    Conclusion:

    Like any web solution, premade themes come with their own positives and negatives. It is important to analyze the premade themes completely and have a good team with experience to work it around. As a team with more than 5 years of industry experience, we can provide you initial consulting and best possible solutions when it comes to making the crucial decision of using a premade theme or not.

    Connect with us today to get started!

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  • Why Information Architecture Audit For Your Site Is Important?

    Nichehype
    publisher
    On:
    September 17, 2016 In: Buzzing, Knowledge Base
    Views: 262
     Like

    Like anything else, a successful project takes work and effective planning.

    One needs to go step by step and to begin one needs to identify the users’ background and their goals and the rest comes out easily.

    Once we have the goals and the target users in the mind, we are good to decide about the Architecture of your website.

    Defining an Information Architecture (IA) refers to the organization of the information on your website.

    The information architecture helps you structurally organize your content over your website so that the visitors can complete their tasks easily and efficiently.

    One must have a proper plan as to what and how the content should be presented on the website.

    Come let’s dig deeper and see what needs to be done to come out with an easy to follow website.

    Before you think of creating Information Architecture, you need to be clear why do you need to create one.

    There are many misconceptions that stop people from creating great information Architecture, they usually happen to be like these:

    1It’s too time consuming or Expensive

    People often have some constraints on budget and time and of course, this is a genuine concern.

    But, having information architecture for your website can, in fact, save you both time and money, it can actually prevent things from going wrong at the later stage.

    Start with your content, think what is the best way to bring out your content to the end-user.

    2I really want the website to look like the other website

    If some site looks good it is because the content was well-thought kept in mind the presentation. Your website should always be able to provide your users with the information they are looking for.

    Not only aesthetics but the content as well makes your site highly convertible.

    To overcome this, try reasoning why like the other website or what is that impresses you the most on the other website.

    3This looks too complex, we need something simple.

    If you use difficult terms on your website the user will not be able to grab the information you are trying to convey.

    Try using terms that are easy and can be well understood by the audience. Keep it simple! 

    Our goal is to just make it better!

    4My designer/staff member think that it should be different

    When you go on a review, you consider getting opinions from your colleagues or friends, differing opinions hinders your thought process and you happen to change your mind.

    Test your architecture, try to question them asking if they are able to grab the information? Do they even know  what are they looking for?

    Different people different opinions, so once you have a particular design and content stick to it if you keep changing your views it could create a huge mess.

    We are aware why an Information architecture is important.

    Let’s look, how could we move on to information architecture Audit.

    Firstly, we prepare a list of important things so that we come out with a perfect information architecture audit without any hassle.

    – Your list must have answers to some of these important questions:

    1. Are your business objectives coming out weak on your website?
    2. Is your site confusing your visitors?
    3. Is your site looking complex with too much of content?
    4. Is it taking long for a visitor to find what he’s looking for??

    -Here are some tools you can use for information architecture audit:

    – For finding broken links: We have Xenu’s Link Sleuth

    Checking for broken links on your website can improve user experience and Keeps you maintained with your SEO rankings.

    Identify back links, top pages and more: Use Open site explorer by MOZ

    -It helps you with all your link building efforts.

    -It also has a fantastic competitive analysis feature.

    -Find other opportunities for backlinks.

     -Enhance your overall user experience

    There are various UX design tools which could help you boost the overall experience your visitor would have on your website.

    Two famous tools for enhancing the overall experience of your websites are:

    1. Card Sorting

    -Card Sorting plays the role of organizing the items on your website.

    1. Trees Sorting

    Tree sorting is used to identify the no of items on your website.

    These Sorting techniques can do you a lot in the improvisation of your website leading to high conversions.

    Conclusion:

    Modern web design standards consider the user needs from the start, projects turn out to be successful often because the owners commit to understanding users backgrounds and their goal.

    We turn out the user needs into a successful output by creating an information architecture for a particular website, so that nothing is missed out.

    We can help you build an information architecture for your website that would help your visitors complete their tasks easily and efficiently.

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  • Marketing for Small Business

    Nichehype
    publisher
    On:
    January 28, 2017 In: B2B KNOWLEDGE BASE, Branding, Buzzing, Knowledge Base, Nichehype
    Views: 290
     Like

    Being clever with marketing guarantees the success of your business.

    Online marketing is the powerful media to market your business. Most of the large corporations have also utilized online marketing strategy to take their success to the next level. Thus, it is logical if small businesses also take up the online marketing approach and achieve the benefits that it has to offer.

    Small businesses if follow the right marketing tactics they need not limit themselves to a smaller consumer audience and in order to overcome this, one needs to market his business online.

    Your online presence can have a very broad reach and if more efforts well put, it can spread awareness on your brand and gain you more customers.

    Let’s look into the steps of how you can start building your online presence.

    1Strategize on your goals

    Understand your business goals well, as you start to build and grow your online presence you need to continuously keep tracking if your online efforts are helping you grow towards your business goal.

    Make sure that what you are doing online is helping you take a step forward towards success.

    Build your presence strategically so that it helps your overall business goals.

    2Build a solid platform

    Every small business has its website as the base for his business. Your base needs to be solid and engaging.

    Your website is your first impression for your audience, it should be easy to use and should convey clearly on what your business has to offer, and what falls in benefit to the visitors.

    Don’t forget SEO, it’s a great resource.

    There’s a lot more that goes into building a solid platform, make sure you get it all covered! 

    3Keep Optimizing and improving

    It’s never going to be perfect so you need to continuously look for ways to improve and optimize.

    Keep improvising your content and your offerings, keep doing it until you’re able to reach your goals.

    Keep walking with the market trends!

    4Provide consistent value

    Always look forward to provide a consistent value to your audience. Whatever form it may be in, make sure it’s consistent and valuable, this will help you gain credibility in your niche, this is really important for your online growth.

    It will help not only help you build relationships with your audience, but also with others in your industry.

    5Be social

    Being social doesn’t mean you need to be present on all the social media platforms but you should at least be present on some platforms.

    Be regular with your social media channels, keep it updated!

    It is a great marketing tool to gain you your audience!

    6Build relationships

    If no one knows you, they won’t be looking for you. So you need to be seen!

    The best way to draw people into your world is finding a group or a community that shares the same interests or runs a similar business in your niche.

    Be an active member, don’t overdo it! Let your relationships get strong.

    You can start to share your content over time!

    Online presence has a huge potential to get you and your business known through various channels, you need not be present everywhere over the web but you do have to be present somewhere.

    Building a strong online presence: Here are some ways you could follow

    1Reach out to your audience through Social media

    Social Media is one of the trending mediums that lets you reach and connect with a seemingly huge number of audience.

    Here’s how you can use social media:

    Create your profiles on a couple of sites and ensure it is updated regularly, be active!

    Don’t just advertise yourself, but also share the content your potential customers or audience are interested in, Make your business more visible.

    Try and promote your products and services through paid services, as they are extremely cost effective for small business.

    2Email Marketing 

    Email still continues to be the primary mode of communication, and also one of the primary marketing media.

    You can use email marketing to promote your business:

    Let your website and blogs have the email-opt-in facility so that the interested users could sign up and take advantage of the features.

    Signing up should not frustrate the users so keep short and simple.

    Provide special offers to the subscribers, this will increase your fanbase.

    Make sure you make the content and presentation of your email catchy and appealing.

    3Running a business blog

    Running up a business blog is an innovative way to share your content with your audience.

    Businesses who run and manage their blogs are likely to generate more leads.

    Quality content is imperative for your blog business to be successful.

    Let blogging be one of the priorities!

    4Derive the maximum benefits out of your website

    Make sure your website has a captivating design and the call to actions are clearly visible. Customers should be able to navigate through your website easily.

    Invest in responsive websites, so that your websites fit in any screen size automatically.

    Company features, products and more should be updated. Keep updating it regularly!

    5You can set up Google Ad words

    Google add words is quite effective in promoting your business. It lets you reach out to a wider audience and gets your website and its content come up on the search engines.

    Its effectiveness is guaranteed!

    6Make sure you are listed on the online directories

    It is really important to register your business on the web directories, as people look in the web to find out for trusted businesses.

    Keep a concise description of your website along with a link to your site in the online directories, this will ensure that you are visible to the audience when searched.

    Let your business be visible to your audience! 

    Conclusion:

    Be clever when you plan your marketing strategy, let it be impressive!

    Don’t forget, the way you interact and connect with people online increases your brand awareness while simultaneously growing your business.

    If you have no clue on where and how to start, we are here to help you!

    We offer professional marketing services to make your online presence happen.

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