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  • Going beyond a good looking Website

    Nichehype
    publisher
    On:
    February 2, 2017 In: B2B KNOWLEDGE BASE, Branding, Featured, Nichehype
    Views: 456
     1
    You may be having a good WordPress website in place, however, the buck doesn’t stop there.

     

    What is even more important is how you are managing your website and how it optimizes itself to meet the business goals.

     

    With our 7 years of WordPress experience, we have tried to come up with key features which can power up your WordPress website and allows it to reach the next level of success. And more importantly, most of these features can be integrated without spending any additional penny.

     

    We have classified the recommendations under following sections:
    1. Visitor Engagement
    2. Web Automation
    3. Web Analytics
    4. Website Security and Back-ups

     

    For each section, we have some up with some useful plugins which will help you achieve the desired functionality.

     

    1. Visitor Engagement:

    Each visitor coming to your website is an opportunity for you to showcase your business. Hence it is quintessential to engage him to your website and get the desired action from the visitor.
    Suggested visitor engagement plugins:

     


    1


    This is one of the most awesome plugin launched in 2017.
    The plugin comes with a wide range of visitor engagement options. Right from push notifications, product promotion notification, survey forms to exit intent pop-ups.
    How it adds value:
    • Multiple engagement features
    • Free for businesses with less traffic volume
    • Brings latest engagement features like web notifications and surveys


    2


    Chat systems have become vital for almost all online service providers.
    It not only leads to better engagement but also increases your organizations’ customer satisfaction ratio.
    How it adds value:
    • Highly Customizable: Customize the chat widget to your websites’ branding
    • Optimized for Mobile: Allows easy engagement with mobile-based visitors
    • Multi-lingual: Supports more than 40 languages
    • Proactive chat features: Triggers to reach your visitors in an automated manner leading to more engagement

     


    3


    This is one of the must have plugins for internet marketers. It has a wide range of features which can double up your visitor engagement with minimal efforts.
    How it adds value:
    • Customizable social sharing
    • Engaging pop-ups with multiple setup logics
    • Analytics enabled to track performance
    • Free to use

     

    2. Web Automation:

    Web automation is a wide term and can be referred for multiple purposes. Automation has become critical to scale up your businesses’ performance. Right from subscription to cross-selling automation can help you serve your target audience in a prompt manner and saving you time for essential business activities. In this article, our focus is to cover specific areas of automation only. Thus listing specific automation plugins.
    Suggested Plugins:

     


    4

    As the name suggests this plugin expands the functionality of Woocommerce powered stores. Automation is the key for a successful e-commerce store. This is an extensive plugin which can push the sales up and performs a lot of essential tasks on its own. This is not a free plugin but is worth more than what it costs.
    How it adds value:
    • Abandoned Cart Visitors: Send auto-reminders who have left the shopping process in the mid. Allows you to set reminders at defined intervals
    • Wooing inactive customers: Provide special offers and reminders to inactive customers
    • Personalized Coupons: Allows to generate personalized coupons improving the user experience
    • Sale notifications on wishlist items: Sends update to visitors when their wishlist product opens for sale
    Comes with many more features to enhance the growth of youwoocommerce portal.

     


    5

    Getresponse is a powerful marketing platform which comes with multiple offerings. We would focus on its marketing automation feature which can be integrated with WordPress integration plugin.
    How it adds value:
    • Create automated marketing campaigns based on user actions
    • Allows you to create customer journey based workflows, which enables emails on relevant triggers
    • Comes with built-in analytics
    • Can be integrated with your woocommerce based store

    3. Web Analytics:

    Most of us are already using Google analytics and are aware of the data which it generates based on your website traffic. In this article, we will look into analytic tools which allow you to take a more informed decision based on the analysis provided beyond what Google analytics provides.

     


    6


    At the agency, we are fascinated by the features this platform brings to its users. Hotjar continues to impress us with the new generation tracking analytics.
    How it adds value:
    • Heatmaps and beyond: This plugin not only creates heatmap based on user interaction on your website but is also capable of actual recordings of the visitor interaction on your website. This is a feature to look out for
    • Conversion funnel enabled: Allows you to track the visitor journey and at which steps they drop out
    • Feedback polls and surveys: Allows you to create polls/ surveys and get the feedback from the visitors


    7


    Very popular and extensive plugin for web analytics. This plugin is one of the first one to introduce heatmaps and thus taking the analytics to a new level.
    How it adds value:
    • Scroll map: Represents the data which shares the level of scroll visitors are makingon the pages
    • Heatmaps: This tool also generates heatmaps representing user actions
    • Overlay map: It tracks the number of clicks on each web element thus allowing you to manage the key clickable sections effectively

     

    4. Website Security and Back-ups:

    Unfortunately, many of the website owners miss out on this action area due to lack of awareness and limited vision. WordPress community has grown substantially and plugins to provide security to your website have also grown. Hence you can now make your website bullet proof with just few clicks.
    Suggested plugins:

     


    8


    Very simple and powerful backup tool.
    How it adds value:
    • Free of cost: This is a free plugin (comes with paid pro version as well)
    • Complete backup: Free version allows complete backup including plugins, database, theme files. Hence with one click complete backup can be taken
    • Restore logic: One-click restore to any of the previously saved backup version
    • External backup: Even with the free version you can take backups on external storage platforms like Google drive, Dropbox and other platforms


    9


    The plugin has its reputation for providing more than 30+ ways to protect your WordPress website.
    How it adds value:
    • Comes with free and paid version
    • Brute force protection
    • Two-factor authentication and blocking of IP on multiple incorrect login attempts
    We hope this article helped you with some knowledge worth implementing and expanded the capabilities which WordPress can offer.
    If you liked the article, please feel free to like/ share this. Also, please feel free put your comments below.
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  • Website Conversion: Here are 34 quick tips!

    Nichehype
    publisher
    On:
    January 29, 2017 In: B2B KNOWLEDGE BASE, Nichehype
    Views: 540
     Like
    website Conversion is one of the major factors that states the success of your online business marketing strategy.

    Getting the visitors to your site is great, but if those visitors don’t convert, it is useless!

    The goal of any website is that a visitor takes some action on the site.

    Conversions can be in any of the forms, whether it is:

    • Signing up for
    • Buying a product
    • Filling out a contact form
    • Registering for a webinar
    • Downloading an E-book

    All that matters is how many visitors convert or how many times your on-site users convert.

    Let’s see how we can calculate the website conversion rates in simple terms it goes like this:

    Website Conversion Rate = Desired actions/  Visits

    The conversion rate calculation looks too simple, but getting it work is not that simple, there are countless factors that decide whether a visitor converts or not.

    Website design is one of the major conversion optimization parameters, but once you are good with the aesthetics of your website, there are other essential conversions factors that play a vital role in the growth of your business revenue.

    Let’s look into some tips and tricks that will help you increase the number of conversions to your site.

     

    1Put in strong call to action (CTA) panels

    Let your users know what you want them to do next, fill up a form, click a button, register for a seminar or order a product, let it all be easy and exact.

    Let the CTA stand out, let it be clean and unique at the same time.

    Use tangible action verbs!

    2Don’t forget to use the Sticky bar

    Websites with sticky bar tend to convert better. Sticky bars are slim and non-obtrusive; they provide relevant buzz for visitors to take action. They are easy to integrate and can be used for any website looking for leads.

    3Short forms make a huge impact

    The lesser the number of form fields are, the more are the sign ups. Ask for little!

    Don’t complicate, let it be exact and quick.

    Let the process complete in less than 30 seconds and it is all good.

    4Bring credibility to the website

     Testimonials and reviews speak a lot about you, these are the major trust factors, especially when it comes to new users.

    Big brand affiliations, feedbacks, badges or any third party reviews are going to keep up the trust. Always provide a social proof.

    You can also consider offering guarantee on your product or no questions asked refund policy, you know it kind of relieves the customer.

    5Do not let your web design go overboard

    Keep it simple and eye appealing. Avoid the flashy stuff.

    Use high-res professional images with soft and elegant colors.

    Avoid too much of the content, let it be clean and readable with enough blank spaces.

    6Let your headline be strong and effective

     The headline is perhaps the most important element that can either make it or break it!

    Your product or offer should seem as compelling as possible with just a handful of words.

    Let your headline make a clear value proposition, let it be concise and strong. Let the user not only know what you have to offer to them but also let them know why are you the best to offer it.

    7Product features have a role

    List the product features or the services in a straightforward manner, let it all be transparent.

    Use honest bullet points, let the potential customers know how your product or services can provide them with a solution to their problems.

    8Keep it visual, humanize your product or services.

    Customers prefer visual stuff over written words, visual makes it easier to sell after all sight is the strongest sense!

    Include a simple video to demonstrate what the product or the service is about and how it works.

    9Create dedicated landing pages

    Landing pages can dramatically increase the lead conversions ratio.

    Landing pages are specifically for one particular purpose that gets the visitor to take one specific action without any distraction.

    Involve into A/B testing to figure out what works the best.

    10Keep a separate mobile version

    People want it all on their fingertips, and when it comes to the web they want quick access to it.

    The faster they get the product or the service information the more likely they are to convert.

    Moreover, having a mobile version is also good for SEO.

    11Use High quality images

    Like it goes without saying, the visuals are more appealing and convincing!

    Use high quality images which are not too flamboyant or flashy, let be simple and elegant.

    12Chat tool might be a good idea

    The potential customers might have questions and being there live to answer them and alleviate any concerns they have can add up to the conversions.

    Let the visitor get answers to all his questions.

    13Privacy statements on opt-in forms

    A privacy policy will convince the visitor that the information he shares is going to be confidential and will only be used for business purpose.

    Let them know, you will never spam their inboxes!

    Trust and credibility are the keys.

    14Let the navigation flow be easy

    Remove the distractions, let the process be smooth and easy going without any glitches in it.

    Try not to confuse the customer.

    15Exclude registration process when buying a product

    Ensure minimum road blocks to checkout, offer your users a one-time express checkout.

    Make it easy for the buyers who are not your members.

    16Keep an eye on the site load speed

     If your site tends to load slowly, it’s here where the visitor will either explore further or part their way from the site.

    To be under the safe criteria, your site should load in less than 3 seconds.

    Make sure you at least pre-load the most relevant and significant information to keep your users engaged.

    17Check your website’s accessibility

    Let your website be accessible to anybody and on any device.

    There are various devices available these days and hence it is really important for your site to be highly device compatible.

    18Offer multiple payment options

    Not everyone uses PayPal, give them options, let them pay the way they’d like to.

    You have Stripe, Amazon payments and more.

    19Keep track of your visitors’ actions

    Once you know what the users are doing on your site, you can better define on the improvements your website might require.

    If they are looking for a specific product continuously, you can work on the presentation of that product. Let it appear a bit more prominently.

    Once you know what they want, just give it to them.

    20Speak about benefits

    Don’t only talk about what you do, talk about why the customer would need your service or product.

    Focus on just portraying your business benefits and how is it going to be a solution for your prospects.

    21Let the visitors see your subscriber or social media follower counts

    These terms tend to provide social proof and helps build up a trust factor, hence increasing conversions.

    22Let each page have a goal

    Focus on having a goal for every page on your website that way every page on your website will get you noticed.

    One strong message can get you a lot of conversions.

    23Bounce rates are not the majors

    Bounce rates don’t matter as long as your conversion rates are up.

    They might not actually affect your business revenue.

    24Optimize for revenue and not conversions

    Better conversions don’t always happen to generate more revenue.

    Even if you double the product price, but your conversions, reduce to 20%, you still generate a good amount of revenue!

    25Don’t be afraid of making drastic changes

    It’s good sometimes to keep on trying something that is radically different.

    May be it a different styling or design, small tweaks won’t affect much on your conversions.

    26Let your ideas be yours

    It isn’t necessary what works for one company might also work for you.

    Keep testing and keep checking what idea and  tactics are helping your online business to grow.

    27Ensure TRUST badges or the BBB Seal

    When it comes to payment online, people tend to avoid it as entering their card details, this leads them to end up not buying the products.

    28Guide your visitors with directional cues

    Always make it easy for the visitor to locate the most important on-page element.

    Use of arrows or other visual cues might help!

    29Let every page on your website have CTA’s

    Every page that is visited on your website should include a CTA, your visitor should know what are they supposed to do next.

    30Never give up on testing your site

    Testing a website is really important in order to keep up with the conversion optimization.

    Try all the possible testing options like from small change to a specific element to introducing a completely different layout, keep checking on what is actually working!

    A website should always be tested for improvements on a daily basis.

    31Let your checkout process talk

    If your checkout process has several steps, you can put up a progress indicator so that the user knows which steps are remaining and what has to be done next.

    32Include bread crumbs

    Let the people know where they are on your site. If it’s a secondary navigation scheme.

    The visitors won’t feel lost on your site, breadcrumbs will help the visitors find their way back.

    33Take advantage of the error pages

    Don’t just give them the 404 error instead direct them to most recent or relevant content.

    Keeping a track on your conversions is really important for a mere reason, it lets you measure your business profitability and at the same time helps you predict the future success or determine the stuff that isn’t working.

    Conversion optimization, well, we do a lot of it! Connect with us, we can help you with this.

    Got some more tips to share? Jot them down!

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  • Best Practices of Effective Website Performance Measurement

    Nichehype
    publisher
    On:
    January 29, 2017 In: B2B KNOWLEDGE BASE, COOKING FOR BLOGGERS, Nichehype
    Views: 299
     Like
    When marketing your brand online, you actually need to have a website that attracts and converts new customers, and to make this happen, you need to measure the website performance.

    Like if you look back and analyze for how your website is doing? We all go a bit shaky while answering this. Again, if you are not measuring its performance at all, trust me, you won’t be able to answer this question.

    Measuring a websites performance can be tricky yet useful to a great extent. As it is said, one can improve his website by measuring its failures, not just its successes.

    You need to understand specifically what you are measuring, why you are measuring it and how you can improve once you have the measurements.

    It goes without saying, you won’t be able to measure if you don’t know what to measure. A websites performance can be well measured once you establish a clear and a measurable goal.

    Defining a goal for your website lets you create a measurable metric which can be analyzed to check if you are getting the desirable results.

    Set Up Goals

    Make sure you are setting up realistic and measurable goals, Trust me setting up goals is going to help you a lot.

    The progress of your goals and their success keeps you motivated and focused on you business aims.

    Track your goals and objectives

    All set with your goal? Now it’s time to track the progress.

    You need to keep a close eye on what happens online that reflect the success or failure of the goals you have set for your business.

    You need to match your websites performance actions to the goals you have set.

    Don’t just rely on default information obtained from website traffic reports, the number of visitors or the number of leads, sometimes they are just numbers and not your websites progress reports.

    Yeah…You heard it right! Try to dig deeper on what these figures are actually telling you…

    Like the website traffic and the leads generated might be good in numbers but is it actually getting you the right type of visitors and qualified leads? The problem here is these figures don’t accurately represent the effectiveness of your website.

    What should you look for is, are your website visitors acting the way you want them to? Do their website actions relate to your business goals?

    For example, as an employee working at a web agency, I would want people or say freelancers or B2B audiences to fill in my contact forms and get in touch with me for business and to achieve this what processes  have I defined, is actually going to reflect my websites success.

    Here we trying to connect the actions performed on your website to exactly what your business outcome should be.

    Being a Web services offeror, you need to be thorough with the wants of your stakeholders.

    Once you are thorough with this, you will be able to provide them with the right analysis report which would help them realize the progress that they are making towards their business goals.

    Every time we tried working this way, we hit the target! You should definitely try us out! I am sure you won’t be disappointed at all!

    You can share in the comments the interesting analytics insights that worked well for your business, After all, the more you share the more you know!

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  • Feeding yourself to keep ideas fresh

    Nichehype
    publisher
    On:
    January 29, 2017 In: COOKING FOR BLOGGERS, Nichehype
    Views: 262
     1

    Being a blogger you need to regularly crank out new original ideas and it takes in a lot of hard work.

    You need a lot of creative energy and to explore the creativity you need to remain fresh, you’ve got to find ways so that you could fuel in the supply so that your blogs are fresh and exciting to readers.

    Share quality content that creates value!

    At times writing blogs can be time-consuming and tiring, you just need to keep reminding yourself that writing is not a race and you need not stress out with that, keep calm and you’ll be good!

    Having a food blog means having a pact with your readers, hence you need to well prepare your blogs.

    Every blogging category has different challenges. As a food blogger, you need to try out different recipes, you may fail but don’t worry, you can always re-do it and you may succeed 🙂

    Working on a food blog is kind of fun, you get to try out different food stuff for just for blog writing inspiration….sound interesting…right?? 😛

    Let’s look on to some ideas on how you can treat yourself to keep up fresh blog ideas:

    1Treat yourself with some amazing food, something exotic and new.

    Take yourself out for a lunch, try out a new restaurant.

    Order on some food stuff that’s looks new on ingredients or has a fancy dish name…something that’s impressive and tastes yum just with the name itself 😛

    Relish the experience and make notes on the flavors, the texture, the aroma…

    Try going out for lunch or dinner once a week, try a different restaurant… Bring alive the foodie in you!

    The food varieties with diverse ingredients, prepared in an unusual way with the perfect dressing and beautiful serving will inspire you to experiment with your food blog, you’ll be fresh with ideas!

    Moreover, sharing your personal food experiences interest the readers more.

    2Keep reading…food articles, recipes, guest posts, comments and more…be updated!

     Try reading with the point of view of a writer, you’ll learn on expressing better.

    Writing about food requires you to have rich sensory description…you need to express the taste through words, the content should be such that is able to define the taste 🙂

    You need to keep reading on your industry so that you could be aware of what’s going on while you’re writing.

    Join online food communities, understand on what people are liking and how are they commenting on various posts, this way you get to know what interest your readers.

    3Challenge yourself- Try out new recipes

    Get out of your comfort zone, try exploring some new recipes, you might fail but you will definitely discover something new.

    Challenges keep us fresh and motivated!!

    You could just visit your local market and pick on some fresh ingredients that you might not try otherwise and come up with something unusual you neva know…. it might work!

    You need to keep experimenting, only then you will come up with something new and better.

    When you are running short of new ideas, don’t worry just look around, you have it all around you,

    You just need to pick them, analyze about them and make it your own.

    Creativity lies within! You just need to figure it out!

    Feel free to add in your comments, what did you like in particular or if you have anything to share? Ur welcome 🙂

     

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  • How your website really ranks in Google?

    Nichehype
    publisher
    On:
    March 23, 2017 In: Branding, COOKING FOR BLOGGERS, Knowledge Base, Nichehype
    Views: 281
     1
    Page ranking plays a central role in many of the web search tools.Measure the importance of your website page!!

    Google does it for you…Yes!!!

    But how does it do it?They have a link analysis algorithm which does it all for you!

    Let’s focus on how can we make the best out of this algorithm.

    Let’s get into how we can boost our ranking!

    1 Quality Keywords usage from Quality Content

    Keywords are the search phrases which people type in when they want to look for some page

    Your page must have keywords that you think your target audience is going to search for.

    So, publish relevant content!

    Quality content…Defines your search engine rankings!

    Think of how your reader might search for a specific page and try to repeat those phrases several times throughout the page, don’t overdo it!

    Don’t forget to use bolds, heading tags and more to highlight the phrases….but keep it limited!

    What-Makes-High-Quality-Content-for-Google

     

    2Site structure enhances your SEO

    The better is your site structure, better are the chances of higher ranking over the search engine.

    Good site structure, good SEO success.

     Plan out a hierarchy for your site, if this is well defined it increases the navigability of your site and point users to the most relevant information, it’s a huge SEO advantage.

    The better your site structure the better the content indexing and amazing the search results.

    3Site speed, impacts search ranking

    Speed is incredibly important, so keep your code well optimized.

    Site speed is also important to user experience, they expect your site to load

    In less than 2 seconds. Yes…So you have to focus on speed performance too!

    Optimizing your site speed is a smart thing to do.

    Site speed can contribute to the highs and lows of your conversion rate.

    Every time you close call your speed, you tend to boost customer trust on your site.

     

    4Time Spent does come into play for SEO purpose!

    It is really important to keep visitors on your site for long until they return to google that’s the ‘dwell time’ looking out for a new site.

    Keep up the user experience, keep it simple yet interactive. Keep it engaging.

     

    5Have a link-worthy site

    Create relevant links, Quality inbound links.

    A major factor that determines your page rank, it’s really important if you wanna reach to the majority internet users.

    Links found elsewhere, direct users to your site only.

    So use text and graphics based link, however, text links are more effective. Use website relevant keywords as they are valued more.

    Conclusion:

    Improve your websites’ ranking, we can help!

    We have built websites that are SEO friendly, come check them out and know how could we rank you high.

    You will certainly see increased rankings!

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  • Searching for a Web Design Firm That Understands Search?

    Nichehype
    publisher
    On:
    January 29, 2017 In: Knowledge Base, Nichehype
    Views: 300
     Like

    Good Web Design firms are the ones who are great communicators and who hold a deep understanding of the current market trends.As your website should always go with the ongoing market trends.

    Usability and design are the key factors that determine the success or failure of your website.

    Your web design firm should be able to understand your users of how do they interact with websites. You should have a website that works as a marketing tool for you.

    When you choose your web design firm, you should feel safe that you are being dealt with, by experts.

    We follow the market led approach for building you a website.

    We understand that creating a good looking user-centric website gains you more trust from your site visitors. And trust equals to more sales.

    Here are some things to look for when you hire a web firm:

    1Look for a real business savvy web design firm.

    A real business does not mean that one needs a big office and overheads. What it means is that you need a firm who well understands business relationships so that you can feel comfortable negotiating and are able to provide an honest and critical feedback whenever required.

    You need someone who understands how to drive business results by using the web.

    We are a real business firm wherein we make our clients comfortable. We tend to maintain a good business relationship with our clients so that they are easy with us when it comes to sharing a feedback or discussing on something new for the business.

    We lean towards maintaining a business-centric friendly environment for the client.

    2Look for the Web design firms own website

    The web design firm should have a website that says it all about them! The firm should have a website that is able to portrait that they are working with the current market trends in mind and are also offering the services one needs for their business to succeed.

    We own and we build such websites, which not only focuses on bringing users to your website but also eases them so that they get into the right place once they reach your homepage.

    You could check our websites and our portfolio section, for knowing our work better!

    A strong website is like a calling card for one’s business.

    3Ask or research on references

    Look on to the aspects of the previous clients project, they might be relevant to your business. You could also ask for specific client comments, don’t settle for just generic recommendations.

    We have it right there! We have our client comments already displayed on our website. You could always ask us for more references, they might be relevant to your business, this would help you figure out well about us.

    For us client satisfaction is really important.

    4Check on communication and customer service.

    There is nothing worse than working with someone who does not respond to your queries nor provides you with the necessary timely updates. Your web design firm should be able to communicate effectively with you and should be able to well understand your requirements.

    We hold a strong track record for communicating effectually with our clients along with completely dedicated customer support, anytime you need us.

    You will always need someone who can explain things that you don’t understand, Customer service is a must!

    5Prepare a list of questions

    Ask them of how are things going to work, are they going to use a template or are they going to build it from the scratch, will it be SEO friendly, do you have experience in responsive design?

    We always make sure that we answer all the questions our client has before we could start on anything, keeping in mind your requirements we also involve in suggesting you with some key zones of where your website could be boosted more for better results.

    Just ask it aloud, and we have all the answers for you!

    6Check on the SEO capabilities

    If the web design firm is serious about their business, they are sure to know about the principles of SEO.While some say that they are SEO experts but most just talk.

    We have all our websites Search engine optimized, we understand how important it is for a website to be SEO friendly. We know how google and other search engines use algorithms to index websites.

    SEO Strategy and web design go hand in hand. Understanding SEO is critically important.

    Conclusion:

    Not all web agencies understand the search engine success. They are not well versed with how Google search crawler works. Good SEO practices not only affect the search engines but also improve the site usability and user experience.

    Great search success can put you ahead in the competition!

    We have an experience of working with small to medium businesses hence we understand how to make quality web designs with high impact.

    We build websites that look great, function brilliantly and work hard to rank your business at the top of search engines.

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  • Marketing for Small Business

    Nichehype
    publisher
    On:
    January 28, 2017 In: B2B KNOWLEDGE BASE, Branding, Buzzing, Knowledge Base, Nichehype
    Views: 270
     Like

    Being clever with marketing guarantees the success of your business.

    Online marketing is the powerful media to market your business. Most of the large corporations have also utilized online marketing strategy to take their success to the next level. Thus, it is logical if small businesses also take up the online marketing approach and achieve the benefits that it has to offer.

    Small businesses if follow the right marketing tactics they need not limit themselves to a smaller consumer audience and in order to overcome this, one needs to market his business online.

    Your online presence can have a very broad reach and if more efforts well put, it can spread awareness on your brand and gain you more customers.

    Let’s look into the steps of how you can start building your online presence.

    1Strategize on your goals

    Understand your business goals well, as you start to build and grow your online presence you need to continuously keep tracking if your online efforts are helping you grow towards your business goal.

    Make sure that what you are doing online is helping you take a step forward towards success.

    Build your presence strategically so that it helps your overall business goals.

    2Build a solid platform

    Every small business has its website as the base for his business. Your base needs to be solid and engaging.

    Your website is your first impression for your audience, it should be easy to use and should convey clearly on what your business has to offer, and what falls in benefit to the visitors.

    Don’t forget SEO, it’s a great resource.

    There’s a lot more that goes into building a solid platform, make sure you get it all covered! 

    3Keep Optimizing and improving

    It’s never going to be perfect so you need to continuously look for ways to improve and optimize.

    Keep improvising your content and your offerings, keep doing it until you’re able to reach your goals.

    Keep walking with the market trends!

    4Provide consistent value

    Always look forward to provide a consistent value to your audience. Whatever form it may be in, make sure it’s consistent and valuable, this will help you gain credibility in your niche, this is really important for your online growth.

    It will help not only help you build relationships with your audience, but also with others in your industry.

    5Be social

    Being social doesn’t mean you need to be present on all the social media platforms but you should at least be present on some platforms.

    Be regular with your social media channels, keep it updated!

    It is a great marketing tool to gain you your audience!

    6Build relationships

    If no one knows you, they won’t be looking for you. So you need to be seen!

    The best way to draw people into your world is finding a group or a community that shares the same interests or runs a similar business in your niche.

    Be an active member, don’t overdo it! Let your relationships get strong.

    You can start to share your content over time!

    Online presence has a huge potential to get you and your business known through various channels, you need not be present everywhere over the web but you do have to be present somewhere.

    Building a strong online presence: Here are some ways you could follow

    1Reach out to your audience through Social media

    Social Media is one of the trending mediums that lets you reach and connect with a seemingly huge number of audience.

    Here’s how you can use social media:

    Create your profiles on a couple of sites and ensure it is updated regularly, be active!

    Don’t just advertise yourself, but also share the content your potential customers or audience are interested in, Make your business more visible.

    Try and promote your products and services through paid services, as they are extremely cost effective for small business.

    2Email Marketing 

    Email still continues to be the primary mode of communication, and also one of the primary marketing media.

    You can use email marketing to promote your business:

    Let your website and blogs have the email-opt-in facility so that the interested users could sign up and take advantage of the features.

    Signing up should not frustrate the users so keep short and simple.

    Provide special offers to the subscribers, this will increase your fanbase.

    Make sure you make the content and presentation of your email catchy and appealing.

    3Running a business blog

    Running up a business blog is an innovative way to share your content with your audience.

    Businesses who run and manage their blogs are likely to generate more leads.

    Quality content is imperative for your blog business to be successful.

    Let blogging be one of the priorities!

    4Derive the maximum benefits out of your website

    Make sure your website has a captivating design and the call to actions are clearly visible. Customers should be able to navigate through your website easily.

    Invest in responsive websites, so that your websites fit in any screen size automatically.

    Company features, products and more should be updated. Keep updating it regularly!

    5You can set up Google Ad words

    Google add words is quite effective in promoting your business. It lets you reach out to a wider audience and gets your website and its content come up on the search engines.

    Its effectiveness is guaranteed!

    6Make sure you are listed on the online directories

    It is really important to register your business on the web directories, as people look in the web to find out for trusted businesses.

    Keep a concise description of your website along with a link to your site in the online directories, this will ensure that you are visible to the audience when searched.

    Let your business be visible to your audience! 

    Conclusion:

    Be clever when you plan your marketing strategy, let it be impressive!

    Don’t forget, the way you interact and connect with people online increases your brand awareness while simultaneously growing your business.

    If you have no clue on where and how to start, we are here to help you!

    We offer professional marketing services to make your online presence happen.

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