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Small Businesses: Best Web Design Practices

January 29, 2017 In: B2B KNOWLEDGE BASE
Views: 1510

Small business or big..A website can be an asset to any business if, not an asset but it’s definitely a necessity. It houses important information about you and your business moreover, your customers expect you to have one.

These days it’s very important for any type of business to have a website, you might be in a wrong notion that a Facebook page or a bit of content on twitter can do it all for your business growth.

But the only and the proper way to promote your business is by creating a digital home for you where you can engage and connect with your audience and potential customers.

Your website acts as a media between you and your audience, it lets them determine if they want to do business with you.

Well, that’s for Newbies! No, wait this applies even to the established businesses.

Although, you are a well-known business in the market with a solid customer base, a website is a surefire way to attract new customers into your business services. Moreover, people surf the internet to find a solution to any of their problems.

But is your website a potential problem solver for your customers?

Is it the looking the way the audience want it to be??Is it answering the solution to their problems? Does it look simple and clean at the same time? Is it well showcasing your business?

Well! Well! I know you must be looking for an answer all of these questions…Only thing you need to do is come up with a website that creates a connect and well portrays your business.

The only thing you need to do is come up with a website that creates a connect and well portrays your business.

This might vary from industry to industry, like if you are a web agency, your website should be able to portray your web skills along with credibility-the ability to be found.

Let look on to some must-haves and some best practices that any type of industry or any type of business can follow…Be it small or a big business.

Here’s how you can come up with an awesome website:

1Clean, fresh and Unique

Let the design be clean with great color and contrasts along with nice and soothing fonts, which could grab the attention of your audience.

Lots of white space well balanced with the selected colors and fonts.

Use elegant yet stunning images and visual elements that talk about your services.

Remember, too much of anything, can probably put you down!

Using design patterns that users are comfortable with can help them ease into your website.

You need to get yourself recognized, so you gotta be unique.

2Simple and easy to interact with

Let your user interface be designed from the user experience angle, let the user play with the flow.

Keep a straight focus on the most important elements maintains a consistency throughout the design.

Navigation should be simple and retained throughout.

Your website needs to be such that guides the user of where they are and where they need to go.

3Let it be all for your audience

 First, get to know your audience, it goes without saying that most important insight into design decisions should be taken from the user’s perspective.

All you need to do is do some research on your target audience. You have to have a clear picture of what things needs to put up on your site that will bring people.

You can check on the competitors, well that’s not bad, you just need to gather some insights for your business.

At first sight, your website should be able to reflect your business to your audience.

4Let your website speak on your behalf: Interactive Content

 Don’t test the audiences patience level, by putting too much of a reading activity over the site.

Research says, users typically read only 28% of the words during an average visit.

Don’t overload your site with too much of content it leads to poor user experience. Keep it limited.

Let the content be limited, but rich and well presented.

Make use of the formatting facilities, use head tags, relevant keyword highlights, and bullet points. Be careful, don’t overdo it.

Well organize your content.

5Let it be responsive, Let your site be visible to every user on the globe

Responsive websites are great performers. They are always available to the audience on the go.

May it be information or solution to a problem, everything needs to be there on your finger tip.

Mobile devices are accounting for an increase in web traffic and hence you must have a mobile version up for your website.

A website should be flexible with the variety of devices and screen sizes.

6Let your brand be trusted and believed

Nothing is more important than being visible on search. Your audience need to find you…right?

Not being seen on the search engines is one of the fastest ways of losing credibility for your business.

Indulge into optimizing your search ratio. Let SEO be a part of your web strategy.

There are many aspects to SEO success from the words on your page to a perfect site structure.

You need to invest some of your time into getting your site SEO friendly.

Well, that looks something big but, what it all says is, may it be a small or a big business having a website is a great way to convey important information to your customers.

You need not worry how are you going to get it done for your business, we are right here to build that gap for your business!

Do you have some extra web design tips you’d like to share or is there something that you would like to discuss or something similar? Let us know in the comments below!

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