Perfect combination of creative design and goal orientation. We had to come up with a website that would connect well with kids, who are the target audience. Lots of focus was made in promoting the Shopkins character in a fulfilled manner. Galleries, user experience, functionality was optimized keeping in view the target audience.
Our challenge was to produce a website that was creative, colorful, lively and fun to use! We had impressive custom created images for the website, especially for the gallery section. We focused on how we could promote the shopkins characters on the website. We tried on giving the visitors an interactive platform where they could explore the shopkins characters and have some good ecommerce experience. As the most site traffic arrived through handheld devices like iPad, we had to ensure performance was high on such devices. We had to create an interactive interface for users to enjoy an altogether invaluable user experience.
We had some awesome UI/UX features onto the site design, we incorporated colorful and strong imagery and powerful and to the point content making it more clean and impressive, something which was fun to look on to. We had monetization feature added using Google Ad’s, so that online selling would be better. We had the subscription option incorporated so that the visitors would get the shopkins news and stay updated.